Department of the Legislative Assembly

Advertising/Information Campaigns

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WRITTEN QUESTIONS
11th Assembly


03/03/2009

46. Advertising/Information Campaigns

Mr Tollner to MINISTER for Business

QUESTION
    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 19/08/2009

Please find Attachment A, which outlines the Department of Business and Employment’s advertising/information campaigns.

Attachment A

DEPARTMENT OF BUSINESS AND EMPLOYMENT 1
2008/09 Campaign: Defence Support
July 2008 - Ongoing
Print Advertising

Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$11 577---$11 577
Suppliers
HMA Blaze
NT News
Northern Defence Magazine
NORFORCE Magazine
Australian Defence Magazine

Market Research
None


2008/09 Campaign: Business and Skilled Migration
July 2008 - Ongoing
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure---$17 656.52$17 656.52
Suppliers
Michels Warren Munday
Government Printing Office
The Exhibitionist
First Class


Market Research
Desktop research, feedback from international attendance to information sessions.


2008/09 Campaign: Meet the Buyers
Oct 2008
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$3 439$3 234-$17 985$24 658
Suppliers
First Class
Government Printing Office
NT News
Darwin and Palmerston Sun
Katherine Times
Tennant Creek and District Times
The Centralian Advocate
Alice Springs News
Arafura Times
Gove FM (8EAR)
Mix 104.9
Hot 100
Territory FM
Sun FM

Market Research
Evaluation of previous program.


2008/09 Campaign: Business Upskills
July 2008 - Ongoing
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$19 560.66--$24 375.88$43 936.54
Suppliers
Claire Pillant
Catalyst Consulting International
NT News
Darwin and Palmerston Sun
The Katherine Times
Tennant Creek and District Times
The Alice Spring News
The Centralian Advocate
Arafura Times


Market Research
Previous event evaluation, survey of attendees.





2008/09 Campaign: Getting Started in Business
July 2008 - Ongoing
Print Advertising
(24 Feb, 7 Mar)
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$1 954.15--$1400$3 354.15
Suppliers
NT News
The Centralian Advocate
Australian Hoteliers Association (AHA) Expo


Market Research
Previous event evaluation, survey of attendees.



2008/09 Campaign: ecoBiz NT
Jan 2008 - Ongoing
Print Advertising
(14 Feb, 24 Mar)
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$2 066---$2 066
Suppliers
NT News


Market Research
None


2008/09 Campaign: October Business Month 2008
July – Nov 2008
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$13 816.41$22 422-$42 261.92$78 500.33
Suppliers
First Class
NT News
Arafura Times
The Centralian Advocate
Darwin and Palmerston Sun
Southern Cross
Mix 101.4
Government Printing Office


Market Research
Previous event evaluation, survey of attendees.


2008/09 Campaign: Northern Territory Government Employment Programs – Entry level, apprenticeships, graduates and training programs
July 2008 - Ongoing
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$28 483.67--$12 851.65$41 335.32
Suppliers
Stickers and Stuff
Government Printing Office
Aussie Signs
HMA Blaze
Arafura Publishing (Nt) Pty Ltd
Bellette Media
Goodcareermove Pty Ltd
Palm Photographics
Territory Party Hire
Charles Darwin University


Market Research
Evaluation of previous program.




2008/09 Campaign: Formerly DCM: Skilled Worker Program
July 08 – Dec 08
Note: Project transferred to DBE from DCM in December
Print Advertising
(Oct 08)
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$103 694.64$60 824.80-$251 481.25$416 000.69
Suppliers
PowerWater
Azure Wireless
CAAMA (Central Australian Aboriginal Media Association)
Chamber of Commerce
Chung Wah Society
Creative Territory
Digifilm
Display Creation
Employee Assistance Service
Fordtronic Video and Sound
Glenelg Football Club
Government Printing Office
Harbourview Function Centre
HMA Blaze

IHG Hotels Management
Katherine Times
Moreton Hire
Nationwide News
Northern Territory Broadcasters
QANTAS
Reidys Lures
Renniks Exhibitions
Senbri Travel
Signcity
Sprout
Tennant and District Times
Stickers and Stuff
Vic Racing Club
Attachment A

DEPARTMENT OF BUSINESS AND EMPLOYMENT 16



2008/09 Campaign: Land Development Corporation
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Expenditure$42 949.85--$21 199.47$64 149.32
Suppliers
HMA Blaze
Australian Financial Review
The Australian
The Weekend Australian
SignCity
Imprint Design
Image Offset
Sprout



Market Research
None



2007/08 Campaigns: July 07 – Jun 08
Key Projects
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Business and Skilled Migration

Suppliers
- Government Printing Office
- First Class
---$62 000$62 000
Defence Support
Suppliers
-Northern Defence Magazine
-NORFORCE Magazine
-Defence Today
-Relocation Northern
-Defence Life
$21 444.50 --$6 500$27 944.50

2007/08 Campaigns: July 07 – Jun 08
Key Projects
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Meet the Buyers Expo

Suppliers
- NT News
- The Centralian Advocate
- Darwin and Palmerston Sun
- Katherine Times
- Tennant Creek and District Times
- Alice Springs News
- Arafura Times
- Government Printing Office
$4 000--$29 000$33 000
Territory Business Upskills

Suppliers
- NT News
- The Centralian Advocate
- Government Printing Office
$30 000--$4 000$34 000
Franchising Seminars

Suppliers
- NT News
- The Centralian Advocate
- Government Printing Office
$3 000--$10 000$13 000

2007/08 Campaigns: July 07 – Jun 08 cont.
Key Projects
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
October Business Month 2007

Suppliers
- Big Picture
- The Paint and Sign Centre
- KIK FM
- Sprout
- Government Printing Office
- NT News
- Arafura Times
- The Centralian Advocate
- Darwin and Palmerston Sun
- Southern Cross
- Mix 101.4
- Tennant Creek & District Times

$10 000$20 000-$43 000$73 000
Land Development Corporation

Suppliers
- Government Printing Office
- Sprout
- Knight Frank
$10 816.88--$15 7178$26 534.68

2007/08 Campaigns: July 07 – Jun 08 cont.
Key Projects
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
NTG Employment Programs

Suppliers
Stickers And Stuff
Charles Darwin University
Government Printing Office
DM's Promotional Products
Aussie Signs
Melzelco Pty Ltd
Erwin Chlanda Pty Ltd
Skycity Darwin Pty Ltd
Seek Ltd
Territory Party Hire
Katherine Times
Charttes Training Advisory Council
Nationwide News Pty Ltd
Palm Photographics
HMA Blaze Pty Limited
Radio Larrakeyah
Yolngu Radio
CAAMA (Central Australian Aboriginal Media Association)
TEABBA – Top End Aboriginal Bush Broadcasting Association
$42 108.54$2 743-$18 813.25$63 664.79



2006/07 Campaigns: July 06 – Jun 07
Key Projects
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
Defence Support

Suppliers
-Northern Defence Magazine
-Australian Infantry Magazine
-Wings
-NORFORCE Magazine
-NT News
-Australian Defence Magazine
-Sprout
-Stancan (Designs)
- HMA Blaze
- Australian Financial Review$10 816
--$11 1126$21 928.60
Business Upskills

Suppliers
- Government Printing Office
- NT News
- The Centralian Advocate
- Arafura Times
$40 000---$40 000
Territory Business Centre

Suppliers
- Government Printing Office
---$11 000$11 000

2006/07 Campaigns: July 06 – Jun 07
Key Projects
Print Advertising
Radio Advertising
TV Advertising
Associated Marketing Expenditure

Total Campaign
October Business Month

Suppliers
- First Class
- NT News
- Arafura Times
- The Centralian Advocate
- Darwin and Palmerston Sun
- Southern Cross
- Mix 101.4
- Government Printing Office
- Stickers and Stuff
$15 000$10 000-$31 000$56 000
Business and Skilled Migration

Suppliers
- Government Printing Office
---$25 000$25 000
Last updated: 04 Aug 2016