Advertising/Information Campaigns
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WRITTEN QUESTIONS
11th Assembly
03/03/2009
46. Advertising/Information Campaigns
Mr Tollner to MINISTER for Business
QUESTION
ANSWER
Answered on 19/08/2009
Please find Attachment A, which outlines the Department of Business and Employment’s advertising/information campaigns.
DEPARTMENT OF BUSINESS AND EMPLOYMENT 1
Suppliers
HMA Blaze
NT News
Northern Defence Magazine
NORFORCE Magazine
Australian Defence Magazine
Market Research
None
Suppliers
Michels Warren Munday
Government Printing Office
The Exhibitionist
First Class
Market Research
Desktop research, feedback from international attendance to information sessions.
Suppliers
First Class
Government Printing Office
NT News
Darwin and Palmerston Sun
Katherine Times
Tennant Creek and District Times
The Centralian Advocate
Alice Springs News
Arafura Times
Gove FM (8EAR)
Mix 104.9
Hot 100
Territory FM
Sun FM
Market Research
Evaluation of previous program.
Suppliers
Claire Pillant
Catalyst Consulting International
NT News
Darwin and Palmerston Sun
The Katherine Times
Tennant Creek and District Times
The Alice Spring News
The Centralian Advocate
Arafura Times
Market Research
Previous event evaluation, survey of attendees.
Suppliers
NT News
The Centralian Advocate
Australian Hoteliers Association (AHA) Expo
Market Research
Previous event evaluation, survey of attendees.
Suppliers
NT News
Market Research
None
Suppliers
First Class
NT News
Arafura Times
The Centralian Advocate
Darwin and Palmerston Sun
Southern Cross
Mix 101.4
Government Printing Office
Market Research
Previous event evaluation, survey of attendees.
Suppliers
Stickers and Stuff
Government Printing Office
Aussie Signs
HMA Blaze
Arafura Publishing (Nt) Pty Ltd
Bellette Media
Goodcareermove Pty Ltd
Palm Photographics
Territory Party Hire
Charles Darwin University
Market Research
Evaluation of previous program.
Suppliers
PowerWater
Azure Wireless
CAAMA (Central Australian Aboriginal Media Association)
Chamber of Commerce
Chung Wah Society
Creative Territory
Digifilm
Display Creation
Employee Assistance Service
Fordtronic Video and Sound
Glenelg Football Club
Government Printing Office
Harbourview Function Centre
HMA Blaze
IHG Hotels Management
Katherine Times
Moreton Hire
Nationwide News
Northern Territory Broadcasters
QANTAS
Reidys Lures
Renniks Exhibitions
Senbri Travel
Signcity
Sprout
Tennant and District Times
Stickers and Stuff
Vic Racing Club
DEPARTMENT OF BUSINESS AND EMPLOYMENT 16
Suppliers
HMA Blaze
Australian Financial Review
The Australian
The Weekend Australian
SignCity
Imprint Design
Image Offset
Sprout
Market Research
None
WRITTEN QUESTIONS
11th Assembly
03/03/2009
46. Advertising/Information Campaigns
Mr Tollner to MINISTER for Business
QUESTION
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
2. What was the cost of each of these campaigns.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
ANSWER
Answered on 19/08/2009
Please find Attachment A, which outlines the Department of Business and Employment’s advertising/information campaigns.
Attachment A
DEPARTMENT OF BUSINESS AND EMPLOYMENT 1
| 2008/09 Campaign: Defence Support July 2008 - Ongoing |
| Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$11 577---$11 577 |
 |
HMA Blaze
NT News
Northern Defence Magazine
NORFORCE Magazine
Australian Defence Magazine
Market Research
None
| 2008/09 Campaign: Business and Skilled Migration July 2008 - Ongoing |
| Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure---$17 656.52$17 656.52 |
|
Michels Warren Munday
Government Printing Office
The Exhibitionist
First Class
Market Research
Desktop research, feedback from international attendance to information sessions.
| 2008/09 Campaign: Meet the Buyers Oct 2008 |
| Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$3 439$3 234-$17 985$24 658 |
|
First Class
Government Printing Office
NT News
Darwin and Palmerston Sun
Katherine Times
Tennant Creek and District Times
The Centralian Advocate
Alice Springs News
Arafura Times
Gove FM (8EAR)
Mix 104.9
Hot 100
Territory FM
Sun FM
Market Research
Evaluation of previous program.
| 2008/09 Campaign: Business Upskills July 2008 - Ongoing |
| Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$19 560.66--$24 375.88$43 936.54 |
|
Claire Pillant
Catalyst Consulting International
NT News
Darwin and Palmerston Sun
The Katherine Times
Tennant Creek and District Times
The Alice Spring News
The Centralian Advocate
Arafura Times
Market Research
Previous event evaluation, survey of attendees.
| 2008/09 Campaign: Getting Started in Business July 2008 - Ongoing |
| Print Advertising (24 Feb, 7 Mar) Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$1 954.15--$1400$3 354.15 |
|
NT News
The Centralian Advocate
Australian Hoteliers Association (AHA) Expo
Market Research
Previous event evaluation, survey of attendees.
| 2008/09 Campaign: ecoBiz NT Jan 2008 - Ongoing |
| Print Advertising (14 Feb, 24 Mar) Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$2 066---$2 066 |
|
NT News
Market Research
None
| 2008/09 Campaign: October Business Month 2008 July – Nov 2008 |
| Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$13 816.41$22 422-$42 261.92$78 500.33 |
|
First Class
NT News
Arafura Times
The Centralian Advocate
Darwin and Palmerston Sun
Southern Cross
Mix 101.4
Government Printing Office
Market Research
Previous event evaluation, survey of attendees.
| 2008/09 Campaign: Northern Territory Government Employment Programs – Entry level, apprenticeships, graduates and training programs July 2008 - Ongoing |
| Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$28 483.67--$12 851.65$41 335.32 |
|
Stickers and Stuff
Government Printing Office
Aussie Signs
HMA Blaze
Arafura Publishing (Nt) Pty Ltd
Bellette Media
Goodcareermove Pty Ltd
Palm Photographics
Territory Party Hire
Charles Darwin University
Market Research
Evaluation of previous program.
| 2008/09 Campaign: Formerly DCM: Skilled Worker Program July 08 – Dec 08 Note: Project transferred to DBE from DCM in December |
| Print Advertising (Oct 08) Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$103 694.64$60 824.80-$251 481.25$416 000.69 |
|
PowerWater
Azure Wireless
CAAMA (Central Australian Aboriginal Media Association)
Chamber of Commerce
Chung Wah Society
Creative Territory
Digifilm
Display Creation
Employee Assistance Service
Fordtronic Video and Sound
Glenelg Football Club
Government Printing Office
Harbourview Function Centre
HMA Blaze
IHG Hotels Management
Katherine Times
Moreton Hire
Nationwide News
Northern Territory Broadcasters
QANTAS
Reidys Lures
Renniks Exhibitions
Senbri Travel
Signcity
Sprout
Tennant and District Times
Stickers and Stuff
Vic Racing Club
Attachment A
DEPARTMENT OF BUSINESS AND EMPLOYMENT 16
| 2008/09 Campaign: Land Development Corporation |
| Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Expenditure$42 949.85--$21 199.47$64 149.32 |
|
HMA Blaze
Australian Financial Review
The Australian
The Weekend Australian
SignCity
Imprint Design
Image Offset
Sprout
Market Research
None
| 2007/08 Campaigns: July 07 – Jun 08 |
| Key Projects Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Business and Skilled Migration Suppliers - Government Printing Office - First Class ---$62 000$62 000 |
| Defence Support Suppliers -Northern Defence Magazine -NORFORCE Magazine -Defence Today -Relocation Northern -Defence Life $21 444.50 --$6 500$27 944.50 |
| 2007/08 Campaigns: July 07 – Jun 08 |
| Key Projects Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Meet the Buyers Expo Suppliers - NT News - The Centralian Advocate - Darwin and Palmerston Sun - Katherine Times - Tennant Creek and District Times - Alice Springs News - Arafura Times - Government Printing Office $4 000--$29 000$33 000 |
| Territory Business Upskills Suppliers - NT News - The Centralian Advocate - Government Printing Office $30 000--$4 000$34 000 |
| Franchising Seminars Suppliers - NT News - The Centralian Advocate - Government Printing Office $3 000--$10 000$13 000 |
| 2007/08 Campaigns: July 07 – Jun 08 cont. |
| Key Projects Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| October Business Month 2007 Suppliers - Big Picture - The Paint and Sign Centre - KIK FM - Sprout - Government Printing Office - NT News - Arafura Times - The Centralian Advocate - Darwin and Palmerston Sun - Southern Cross - Mix 101.4 - Tennant Creek & District Times $10 000$20 000-$43 000$73 000 |
| Land Development Corporation Suppliers - Government Printing Office - Sprout - Knight Frank $10 816.88--$15 7178$26 534.68 |
| 2007/08 Campaigns: July 07 – Jun 08 cont. |
| Key Projects Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| NTG Employment Programs Suppliers Stickers And Stuff Charles Darwin University Government Printing Office DM's Promotional Products Aussie Signs Melzelco Pty Ltd Erwin Chlanda Pty Ltd Skycity Darwin Pty Ltd Seek Ltd Territory Party Hire Katherine Times Charttes Training Advisory Council Nationwide News Pty Ltd Palm Photographics HMA Blaze Pty Limited Radio Larrakeyah Yolngu Radio CAAMA (Central Australian Aboriginal Media Association) TEABBA – Top End Aboriginal Bush Broadcasting Association $42 108.54$2 743-$18 813.25$63 664.79 |
| 2006/07 Campaigns: July 06 – Jun 07 |
| Key Projects Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| Defence Support Suppliers -Northern Defence Magazine -Australian Infantry Magazine -Wings -NORFORCE Magazine -NT News -Australian Defence Magazine -Sprout -Stancan (Designs) - HMA Blaze - Australian Financial Review$10 816 --$11 1126$21 928.60 |
| Business Upskills Suppliers - Government Printing Office - NT News - The Centralian Advocate - Arafura Times $40 000---$40 000 |
| Territory Business Centre Suppliers - Government Printing Office ---$11 000$11 000 |
| 2006/07 Campaigns: July 06 – Jun 07 |
| Key Projects Print Advertising Radio Advertising TV Advertising Associated Marketing Expenditure Total Campaign |
| October Business Month Suppliers - First Class - NT News - Arafura Times - The Centralian Advocate - Darwin and Palmerston Sun - Southern Cross - Mix 101.4 - Government Printing Office - Stickers and Stuff $15 000$10 000-$31 000$56 000 |
| Business and Skilled Migration Suppliers - Government Printing Office ---$25 000$25 000 |
Last updated: 04 Aug 2016