Advertising/Information Campaigns
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WRITTEN QUESTIONS
11th Assembly
03/03/2009
48. Advertising/Information Campaigns
Mr Mills to MINISTER for Education and Training
QUESTION
ANSWER
Answered on 07/04/2009
WRITTEN QUESTIONS
11th Assembly
03/03/2009
48. Advertising/Information Campaigns
Mr Mills to MINISTER for Education and Training
QUESTION
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
2. What was the cost of each of these campaigns.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
ANSWER
Answered on 07/04/2009
- Please find enclosed Attachment A which outlines details of the Department of Education and Training advertising/information campaigns.
In 2007 the department engaged Polson NT to conduct market research for the teacher recruitment campaign at a cost of $5000.
The Department of Education and Training also conducts market research utilising the knowledge, experience and expertise of department staff.
 | | | | | | | |
| Date of release | Campaign name | Target audience(s) | Objective(s) | Tactics | Consultant(s) engaged | Campaign month | Campaign expenditure |
| 2006/2007 | Middle years implementation | Year 6-8 parents living in Top End, the wider community | To inform parents and wider community about options for their children in or about to enter Middle Years schools. | Graphic design and production $2500 | Sprout | June - July 2006 | $81 749 |
| Multimedia design and production $580 | Simon Says | ||||||
| Printed collateral $58149 | GPO | ||||||
| Press advertising placement $16200 | Local media | ||||||
| Radio advertising placement $2500 | Local media | ||||||
| Display and graphics $1300 | Sprout | ||||||
| Plaques $520 | Territory Trophies | ||||||
| 2006/2007 | Focus on Literacy including Chief Ministers Literacy Achievement Awards and Raising a Reader resources | parents, students, schools | Aims to promote the importance of literacy and highlight achievements in literacy from early childhood to Year 7 | Graphic design and production including photography $19000 | Sprout | Ongoing campaign throughout the year | $46 000 |
| Printed collateral $27000 | GPO | ||||||
| 2006/2007 | Teaching in the Territory | undergraduates | To attract, recruit and retain skilled and professional teachers and promote the benefits, challenges and opportunities of teaching in the Territory | Writing $1200 | Glenn Chandler | Ongoing campaign throughout year | $6 095 |
| Press advertising placement $930 | Local media | ||||||
| Press advertising and placement $2715 | HMA Blaze | ||||||
| Miscellenous event costs $1250 | Event venue and suppliers | ||||||
| 2006/2007 | Jobs Plan 3 | teachers | Assists employment growth in the Territory and the development of a highly skilled and flexible workforce | Graphic design and production $7032 | Sprout | June | $50,832 |
| Press advertising placement $2300 | Local media | ||||||
| Printed collateral $37500 | GPO | ||||||
| Display $4000 | Sprout | ||||||
| 2006/2007 | Back to school payment | parents, principals, teachers and students | To advise Territory residents of $50 back to school payment scheme to help families offset the cost of textbooks, stationery, school uniforms and other essential items | Graphic designs and production $350 | Sprout | December 06/January 07 | $24 507 |
| Printed collateral $24157 | GPO | ||||||
| 2006/2007 | Teacher Excellence Awards | government school teachers, teams and schools | Recognise excellence and innovation in achieving significantly improved outcomes for Territory students by outstanding government school teachers, teams and schools. Recognise winners for their contribution to delivering high quality teaching and education services to maximise student learning and well-being. | Graphic design and production $1730 | Sprout | August - October 06 | $24 952 |
| Printed collateral $2700 | GPO | ||||||
| Certificate frames $700 | Arts and Graphics | ||||||
| Press advertising and placement $5800 | Local media | ||||||
| Radio advertising and placement $6300 | Local media | ||||||
| Display $5000 | Sprout | ||||||
| Prize money $2722 | |||||||
| 2006/2007 | World Teacher's Day | students, parents, school staff and the wider community | Celebrate and pay tribute to Northern Territory teachers and educators. | Press advertising and placement $19000 | Local media | October 06 | $31 327 |
| Regional event costings $3300 | Event venue and suppliers | ||||||
| Radio advertising and placement $9027 | Local media | ||||||
| 2006/2007 | Education Week | students, teachers and government and non government schools | Celebrates and recognise students, teachers and government and non-government schools' initiatives and contributions to improving educational outcomes in the NT. Incorporates and celebrates National Literacy and Numeracy Week and Asia in Schools Week. | Graphic design and production $1300 | Sprout | August/September 06 | $12 006 |
| Promotional material $2200 | Stickers and stuff, Norsign | ||||||
| Miscellaneous event costings $1850 | Event venue and suppliers | ||||||
| Press advertising placement $5156 | Local media | ||||||
| Display $1500 | Sprout | ||||||
| 2006/2007 | Show Circuit 2006 | parents, children, general public | Focus on implementation of Middle Years and Senior Years stages of schooling across the Territory | Display $65000 | Sprout, Fusion | July 06 | $85 000* |
| Printed collateral $20000 | GPO | ||||||
| 2006/2007 | Safe Schools NT | students, parents, all NT schools | Provide an agreed national approch to help schools address issues of bullying, harassment, violence, child abuse and neglect | Graphic design and production $3300 | Sprout | Launched June 07 | $24 433 |
| Press advertising and placements $2000 | Local media | ||||||
| Printed collateral $19133 | GPO | ||||||
| 2007/2008 | Teacher Recruitment Campaign | undergraduates | To raise awareness of teaching opportunities and the recruitment of suitably qualified teachers for urban and remote Territory schools. | Graphic design and production $15000 | Sprout | Ongoing campaign throughout year | $150 000 |
| Multimedia design and production $19000 | Simon Says | ||||||
| Printed collateral $36000 | GPO | ||||||
| Press advertising placement $57000 | HMA Blaze | ||||||
| Online advertising placement $3000 | HMA Blaze | ||||||
| Spyder display and graphics $10000 | Sprout | ||||||
| Market research $5000 | Polson NT | ||||||
| Direct mail $5000 | GPO | ||||||
| 2007/2008 | More Indigenous Teachers Recruitment Campaign | Indigenous students | To increase the number of Indigenous students entering teacher training. | Press advertising $2900 | Local media | November 07 | $60 000 |
| Radio advertising $3300 | Local media | ||||||
| TV advertising $5200 | Local media | ||||||
| Promotional item $8600 | DM's Promotional | ||||||
| Multimedia design and production $30000 | Simon Says | ||||||
| Display $10000 | Sprout | ||||||
| 2007/2008 | NT Training Awards | apprentices and trainees | To recognise excellence in apprentices, employers and training providers in the Northern Territory | Graphic design and production $500 | Sprout | September 07 | $95 400 |
| Consultancy services/ event management $49000 | Creative Business Consultants | ||||||
| Printed collateral $4100 | GPO | ||||||
| Press advertising placement $3800 | Local media | ||||||
| Miscellenous event costs $38000 | Event venue and suppliers | ||||||
| 2007/2008 | World Teachers Day including Teacher Excellence Awards | teachers | To celebrate teachers and acknowledge recipients of Teacher Excellence Awards. | Graphic design and production $8000 | Sprout | October 07 | $44 000 |
| Press advertising placement $22200 | Local media | ||||||
| Printing $4100 | GPO | ||||||
| Prize money $3000 | |||||||
| Miscellanous event cost $6700 | Event venue and suppliers | ||||||
| 2007/2008 | Show Circuit | parents | Highlight specific programs provided by DET to deliver high quality teaching and learning services to maximise student learning and wellbeing. | Display $40000 | Sprout, Fusion | July 07 | $65 000* |
| Printed collateral $5000 | GPO | ||||||
| Merchandise $5000 | Stickers and stuff | ||||||
| Miscellanous travel expenses $15000 | |||||||
| 2007/2008 | Safe Schools Campaign | parents | To inform parents and the wider school community about the School Wellbeing and Behaviour Policies. | Graphic design and production $7000 | Sprout | Ongoing campaign | $25 000 |
| Printed collateral $18000 | GPO | ||||||
| 2007/2008 | Classmate | schools | To provide a resource of relevant, educational and topical stories and projects to students | Newspaper to every NT Government school across the Territory $137000 | NT News | Ongoing | $137 000 |
| 2007/2008 | Chief Minister's Literacy Achievement Awards | transition – Year 9 students | Engage parents, students, schools and the wider community to improve literacy outcomes. | Printed collateral $8000 | GPO | October 07 | $25 000 |
| Database $17000 | Dolphin Software | ||||||
| 2007/2008 | NT WorkSafe new legislation campaign | general public | Inform the community of the new legislation | Graphic design and production $7000 | Sprout | Ongoing throughout the year | $38 000 |
| Printed collateral $31000 | GPO | ||||||
| 2007/2008 | Value of Schooling | schools | To raise awareness of the value and benefits of obtaining an education. | Graphic design and production $4500 | Sprout | June 08 | $58 000 |
| Multimedia design and production $7500 | Simon Says | ||||||
| Photography $2400 | Monica Napper Photography | ||||||
| Printing $10000 | GPO | ||||||
| Promotional material $3200 | Stickers and stuff, Norsign | ||||||
| TV advertising placement $15400 | Local media | ||||||
| Radio advertising placement $9000 | Local media | ||||||
| Press advertising placement $6000 | Local media | ||||||
| 2007/2008 | Back to school voucher | parents | To inform NTG Territory parents that the Back to School vouchers are continuing | Graphic design and production $500 | Sprout | November 07 | $19 000 |
| Printed collateral $18500 | GPO | ||||||
| 2007/2008 | 2007 Careers Expo | schools | To promote various career options available to Territory students and the wider community | Graphic design and production $550 | Sprout | July 07 | $82 760 |
| Printed collateral $2500 | GPO | ||||||
| Consultancy service/ event management $77560 | CHARTTES | ||||||
| Press advertising placement $900 | Local media | ||||||
| Radio advertising placement $600 | Local media | ||||||
| Miscellaneous event costs $650 | Event suppliers | ||||||
| 2008/2009 | Teaching Recruitment Campaign | undergraduates | To raise awareness of teaching opportunities and the recruitment of suitably qualified teachers for urban and remote Territory schools. | Graphic design and production $20000 | Sprout | Ongoing campaign | $110 000 |
| Press advertising placement $86500 | HMA Blaze | ||||||
| Online advertising placement $3500 | HMA Blaze | ||||||
| 2008/2009 | Fireworks Safety | general public | To educate the public how to use fireworks safely on Territory Day. | Graphic design and production $1500 | Sprout | June/July 08 | $35 000 |
| Multimedia design and production $1000 | Simon Says | ||||||
| Radio advertising placement $20000 | Local media | ||||||
| Press advertising placement$12500 | Local media | ||||||
| 2008/2009 | More Indigenous Teachers Recruitment Campaign | Indigenous students | To increase the number of Indigenous students entering teacher training. | Graphic design and production $1250 | Sprout | November 08 | $16 500 |
| Multimedia design and production $450 | Simon Says | ||||||
| Radio advertising placement $10100 | Local media | ||||||
| Press advertising placement$4700 | Local media | ||||||
| 2008/2009 | World Teachers Day including Teacher Excellence Awards | teachers | To celebrate teachers and acknowledge recipients of Teacher Excellence Awards. | Graphic design and production $2000 | Sprout | October 08 | $29 100 |
| Press advertising placement $21500 | Local media | ||||||
| Printed collateral $100 | GPO | ||||||
| Miscellaneous event costs $5500 | Event venues and suppliers | ||||||
| 2008/2009 | Show Circuit | parents | Highlight specific programs provided by DET to deliver high quality teaching and learning services to maximize student learning and wellbeing. | Display $40000 | Sprout, Fusion | July 08 | $45 000* |
| Printed collateral $5000 | GPO | ||||||
| 2008/2009 | School Attendance | schools | To raise awareness of the value and benefits of obtaining an education. | Graphic design and production $27500 | Sprout | Ongoing campaign | $161,000 |
| Multimedia design and production $33000 | Simon Says | ||||||
| TV advertising $41000 | Local media | ||||||
| Radio $29000 | Local media | ||||||
| Press advertising $28000 | Local media | ||||||
| Printed collateral $2500 | GPO | ||||||
| 2008/2009 | Safe Schools | parents | To inform parents and the wider school community about the School Wellbeing and Behaviour Policies. | Printed collateral $3700 | GPO | March 09 | $3 700 |
| 2008/2009 | Classmate | schools | To provide a resource of relevant, educational and topical stories and projects to students | Newspaper to every NT Government school across the Territory $137000 | NT News | Ongoing | $137 000 |
| 2008/2009 | Electronic Student Profiles | schools | To inform schools, students and parents/guardians of the new online system and its benefits | Strategic advice & communications $5850 | Creative Territory | launched Feb-March 09 | $12 400 |
| Graphic design and production $2300 | Sprout | ||||||
| Printed collateral $4250 | GPO | ||||||
| 2008/2009 | Film Festival | schools | To encourage teachers and students in urban and remote areas to connect through film | Press advertising placement $1000 | Local media | August 08 | $28 000 |
| Miscellanous event costs $22000 | Event venue and suppliers | ||||||
| Workshops $5000 | Formation Studios | ||||||
| 2008/2009 | Back to school voucher | parents | To inform parents that the Back to School vouchers are continuing in 2009 and the payment has increased | Graphic design and production $1300 | Sprout | November 08 | $18 000 |
| Printed collateral $16700 | GPO | ||||||
| 2008/2009 | Future NTCE | schools | To inform stakeholders about the future SACE and provide them with an opportunity to comment on its implications for a future NTCE | Graphic design and production $500 | Sprout | November 08 | $14 000 |
| Printed collateral $13500 | GPO | ||||||
| 2008/2009 | NTBOS | schools | To recognise high achieving NTCE students | Printed collateral $3450 | GPO | February 09 | $8 650 |
| Miscellaneous event costs $2300 | Event venue and suppliers | ||||||
| Trophies $2900 | Territory Trophies | ||||||
| 2008/2009 | 2008 Careers Expo | schools | To promote various career options available to Territory students and the wider community | Press advertising placement $700 | Sprout | July/August 08 | $71 780 |
| Radio advertising placement $840 | Local media | ||||||
| Printed collateral $140 | GPO | ||||||
| Consultancy service/ event management $70100 | CHARTTES | ||||||
| 2008/2009 | NT Training Awards | apprentices and trainees | To recognise excellence in apprentices, employers and training providers in the Northern Territory | Graphic design and production $650 | Sprout | September 08 | $113 850 |
| Consultancy services/ event management $55000 | Creative Business Consultants | ||||||
| Printed collateral $4000 | GPO | ||||||
| Press advertising placement $2700 | Local media | ||||||
| Miscellenous event costs $51500 | Event venue and suppliers |
Last updated: 04 Aug 2016