Department of the Legislative Assembly

Advertising/Information Campaigns

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WRITTEN QUESTIONS
11th Assembly


03/03/2009

49. Advertising/Information Campaigns

Mr Conlan to MINISTER for Health

QUESTION
    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 11/08/2009

For the years 2007, 2008 and 2009-04-27

1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
      Refer to Attached Tables
2. What was the cost of each of these campaigns
      The total costs of advertising and information campaigns in the Department of Health and Families were:
          2006 - 2007: $527,514
          2007 – 2008: $635,728
          2008 – 2009: $701,373
      A number of campaigns were funded within cost centre resources and are not included in the above totals. Details of these may be viewed in attached tables.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign and the amount spent on each medium
      Refer to Attached Tables

4. What market or other research was undertaken ahead of each campaign, who conducted it, at what cost and when was it undertaken
      Refer to Attached Tables
2006 –2007

Advertising/Information Campaign

Campaign NameMedium & SuppliersCostMonth Occurred
Quitline

Web

Print – signage, fact sheets, posters: NT News, Centralian Advocate, GPO

Radio: Hot 100, Mixed 104.9, Sun FM

$13,036January 2006 – May 2007
Early Childhood Development CampaignWeb

Print – ads, leaflets, flyer

Within cost centre resources2006 - 2007
Organ Donor AwarenessPrint – ads, posters, banners: Katherine Times, Tennant Creek & District , Times, Arafura Times, NT News $3,895February 2007
Nurse RecruitmentWeb

Print – posters, ads, flyers, leaflets:

Sprout

$5,0002006 - 2007
Hospital Management Board ReviewWeb

Print – ads, leaflets, flyer

$20,0002006 - 2007
Palliative careWeb

Print – flyer, booklet, leaflet, ads

Within cost centre resources2006 - 2007
Hospice CampaignWeb

Print – ads, flyer, document, posters

Within cost centre resources2006 - 2007
Health Connect ExhibitionWeb

Print – leaflets, flyers, ads, posters, banners, expo displays

Within cost centre resources2006 - 2007
Health Warnings CampaignWeb

Print – ads, posters, booklet, leaflet

Radio

TV

Within cost centre resources2006 - 2007



2007 –2008

Advertising/Information Campaign

Campaign NameMedium & SuppliersCostMonth Occurred
Quit, Alcohol & Other Drugs Promotional CampaignWeb

Print – ads, leaflets, flyers

Radio, TV

Within cost centre resources2007 - 2008
BreastscreenNTWeb

Print – ads, posters, flyers

$2,6402007 - 2008
Cervical Cancer screeningWeb

Print – ads, posters, booklet

Radio

$1,0712007 - 2008
Be Active Campaign

Web

Print – form, ads, posters, flyers, banners: Exhibitionist, DM’s Promotional Products, Brand Connect WA, Perth Novelty, Salmark, Signtech, GPO

$3,385December 2007 – June 2008
CDC Awareness CampaignWeb

Print – fact sheets, forms, leaflets, ads

Within cost centre resources2007 - 2008
Environmental Health Warnings Awareness CampaignWeb

Print – ads, posters, flyers, leaflets, document, booklet

Radio

TV

Within cost centre resources2007 - 2008
Mosquito Awareness CampaignWeb

Print – ads, poster, document, flyers, booklet

TV

Radio

Within cost centre resources2007 - 2008
Tiger Tales – Sexual Health CampaignPrint – ads, flyer, posters: Ink Publishing (Tiger Tales)$5,400January 2008 – February 2008
Fireworks Awareness CampaignPrint – ads, posters, flyers

Radio

TV

$150,000June 2008 – July 2008
Campaign NameMedium & SuppliersCostMonth Occurred
eHealth CampaignWeb

Print – ads, posters, flyers, booklet, document, forms, policy

Within cost centre resources2007 - 2008
GRAND TOTAL $635,728

1 July 2008 – 28 February 2009

Advertising/Information Campaign

Campaign NameMedium & SuppliersCostMonth Occurred
Nursing & Midwifery Recruitment Campaign

Web

Print – posters, flyers, leaflets, ads, banners: GPO, NT News, Sprout, Creative Territory

Merchandise – tshirts, hats, magnets, bumper stickers: Sprout, GPO, DM’s Promotional Products

$50,000October 2008 - Present
Show CircuitWeb

Print – posters, expo displays, banners, leaflets, fact sheets: Fusion, Boab Design

$70,000July 2008
Chlamydia Campaign -

’Safe Sex – No Regrets’

Web

Print – posters, flyers, leaflets, ads: GPO, NT News, Centralian Advocate

TV: Simon Says , Imparja, Southern Cross

Radio: Hot 100, Sun FM

$88,058August 2008 – September 2008
‘No Germs on Me’

Web

Print – leaflets, flyer, ads, posters: ADZU, GPO

TV: Imparja, Southern Cross, Channel Nine

Radio: Hot 100, Mix 104.9

$49,431September 2008 – January 2009
Pertussis Vaccine CampaignWeb

Print – flyer, booklet, poster, ads, fact sheets: GPO

$8,790October 2008
Stinger Awareness CampaignWeb

Print – fact sheets:

Within cost centre resourcesDecember 2008
‘Finito Mosquito’ CampaignWeb

Print – leaflet, ads, posters: Media Easy, GPO

TV: Channel Nine, Southern Cross, Imparja

$14,962November 2008 – December 2008
Campaign NameMedium & SuppliersCostMonth Occurred
HPV CampaignWeb

Print – leaflet, ads: GPO, NT News

$2,642August 2008 – October 2008
Flu Vaccine CampaignPrint – posters, leaflets: Media Easy, GPO$30,000August 2008
Nursing & Midwifery Excellence AwardsWeb

Print – post cards, flyers, posters: GPO

TV: Channel Nine

$25,071November 2008 - Present
Breathing New Life into Maternity Care ConferenceBrochures, T-shirts, Armbands, Bagtags: GPO, MyBagTags, Stickers n Stuff$50,000September 2008
Aboriginal Health Worker (AHW) CampaignWeb

Print – posters, flyer, program, banners: GPO, NT News, Arafura Publishing, HMA Blaze

$8,135August 2008 – November 2008
Pathways to Community ControlWeb

Print – document, flyer: GPO

$6,278August 2008 – September 2008
Australian General Practice Network (AGPN) Forum ConferenceWeb

Print – banners, corporate display, posters: Exhibitionist, GPO

$23,938September 2008 – October 2008
Pharmaceutical Benefits Scheme (PBS) Reform Campaign

Web

Print – document, posters, leaflet, ads, flyer: Arafura Times, Darwin/Palmerston Sun, Katherine Times, NT News, Territory Regional Weekly

Radio: Mix 104.9

TEABBA

$29,333August 2008 – January 2009
AGI AudiologyPrint – flipchart, posters, fact sheets, presentation folders: GPO$79,247August 2008
CanNet Launch / Campaign

Web

Print – document, posters, leaflet, ads: NT News, Centralian Advocate, Tennant Creek & District Times, Arafura Times, Katherine Times, Jabiru Rag, Darwin/Palmerston Sun, Territory Times

$5,027January 2009 – February 2009
Campaign NameMedium & SuppliersCostMonth Occurred
BreastscreenNT CampaignWeb

Print – document, leaflet, ads: NT News, Centralian Advocate, GPO

$6,318Ongoing - Monthly
Cervical Cancer Awareness CampaignWeb

Print – leaflet, flyer, ads: NT News, Centralian Advocate, GPO

$11,551Ongoing – Monthly
Palmerston Super Clinic including Urgent Care – After Hours ServiceWeb

Internal & External communication: CPR, Media Easy

$133,000November 2008 – February 2009
Dental Visits to Tennant Creek – Advertising CampaignOngoing ads: Tennant Creek & District Times$4,592Ongoing - Monthly
Child Oral HealthPrint – flyers/brochures, fact sheets, posters, presentation folders: GPO, Sprout

DVD

$5,000February 2009 – Present
TOTAL $701,373
Last updated: 04 Aug 2016