Advertising/Information Campaigns
WRITTEN QUESTIONS
11th Assembly
03/03/2009
49. Advertising/Information Campaigns
Mr Conlan to MINISTER for Health
QUESTION
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
2. What was the cost of each of these campaigns.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
ANSWER
Answered on 11/08/2009
For the years 2007, 2008 and 2009-04-27
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
- Refer to Attached Tables
- The total costs of advertising and information campaigns in the Department of Health and Families were:
- 2006 - 2007: $527,514
2007 – 2008: $635,728
2008 – 2009: $701,373
- A number of campaigns were funded within cost centre resources and are not included in the above totals. Details of these may be viewed in attached tables.
- Refer to Attached Tables
4. What market or other research was undertaken ahead of each campaign, who conducted it, at what cost and when was it undertaken
- Refer to Attached Tables
Advertising/Information Campaign
| Campaign Name | Medium & Suppliers | Cost | Month Occurred |
| Quitline
| Web
Print – signage, fact sheets, posters: NT News, Centralian Advocate, GPO Radio: Hot 100, Mixed 104.9, Sun FM | $13,036 | January 2006 – May 2007 |
| Early Childhood Development Campaign | Web
Print – ads, leaflets, flyer | Within cost centre resources | 2006 - 2007 |
| Organ Donor Awareness | Print – ads, posters, banners: Katherine Times, Tennant Creek & District , Times, Arafura Times, NT News | $3,895 | February 2007 |
| Nurse Recruitment | Web
Print – posters, ads, flyers, leaflets: Sprout | $5,000 | 2006 - 2007 |
| Hospital Management Board Review | Web
Print – ads, leaflets, flyer | $20,000 | 2006 - 2007 |
| Palliative care | Web
Print – flyer, booklet, leaflet, ads | Within cost centre resources | 2006 - 2007 |
| Hospice Campaign | Web
Print – ads, flyer, document, posters | Within cost centre resources | 2006 - 2007 |
| Health Connect Exhibition | Web
Print – leaflets, flyers, ads, posters, banners, expo displays | Within cost centre resources | 2006 - 2007 |
| Health Warnings Campaign | Web
Print – ads, posters, booklet, leaflet Radio TV | Within cost centre resources | 2006 - 2007 |
2007 –2008
Advertising/Information Campaign
| Campaign Name | Medium & Suppliers | Cost | Month Occurred |
| Quit, Alcohol & Other Drugs Promotional Campaign | Web
Print – ads, leaflets, flyers Radio, TV | Within cost centre resources | 2007 - 2008 |
| BreastscreenNT | Web
Print – ads, posters, flyers | $2,640 | 2007 - 2008 |
| Cervical Cancer screening | Web
Print – ads, posters, booklet Radio | $1,071 | 2007 - 2008 |
| Be Active Campaign | Web
Print – form, ads, posters, flyers, banners: Exhibitionist, DM’s Promotional Products, Brand Connect WA, Perth Novelty, Salmark, Signtech, GPO | $3,385 | December 2007 – June 2008 |
| CDC Awareness Campaign | Web
Print – fact sheets, forms, leaflets, ads | Within cost centre resources | 2007 - 2008 |
| Environmental Health Warnings Awareness Campaign | Web
Print – ads, posters, flyers, leaflets, document, booklet Radio TV | Within cost centre resources | 2007 - 2008 |
| Mosquito Awareness Campaign | Web
Print – ads, poster, document, flyers, booklet TV Radio | Within cost centre resources | 2007 - 2008 |
| Tiger Tales – Sexual Health Campaign | Print – ads, flyer, posters: Ink Publishing (Tiger Tales) | $5,400 | January 2008 – February 2008 |
| Fireworks Awareness Campaign | Print – ads, posters, flyers
Radio TV | $150,000 | June 2008 – July 2008 |
| Campaign Name | Medium & Suppliers | Cost | Month Occurred |
| eHealth Campaign | Web
Print – ads, posters, flyers, booklet, document, forms, policy | Within cost centre resources | 2007 - 2008 |
GRAND TOTAL $635,728 |  | | |
1 July 2008 – 28 February 2009
Advertising/Information Campaign
| Campaign Name | Medium & Suppliers | Cost | Month Occurred |
| Nursing & Midwifery Recruitment Campaign
| Web
Print – posters, flyers, leaflets, ads, banners: GPO, NT News, Sprout, Creative Territory Merchandise – tshirts, hats, magnets, bumper stickers: Sprout, GPO, DM’s Promotional Products | $50,000 | October 2008 - Present |
| Show Circuit | Web
Print – posters, expo displays, banners, leaflets, fact sheets: Fusion, Boab Design | $70,000 | July 2008 |
| Chlamydia Campaign -
’Safe Sex – No Regrets’ | Web
Print – posters, flyers, leaflets, ads: GPO, NT News, Centralian Advocate TV: Simon Says , Imparja, Southern Cross Radio: Hot 100, Sun FM | $88,058 | August 2008 – September 2008 |
| ‘No Germs on Me’
| Web
Print – leaflets, flyer, ads, posters: ADZU, GPO TV: Imparja, Southern Cross, Channel Nine Radio: Hot 100, Mix 104.9 | $49,431 | September 2008 – January 2009 |
| Pertussis Vaccine Campaign | Web
Print – flyer, booklet, poster, ads, fact sheets: GPO | $8,790 | October 2008 |
| Stinger Awareness Campaign | Web
Print – fact sheets: | Within cost centre resources | December 2008 |
| ‘Finito Mosquito’ Campaign | Web
Print – leaflet, ads, posters: Media Easy, GPO TV: Channel Nine, Southern Cross, Imparja | $14,962 | November 2008 – December 2008 |
| Campaign Name | Medium & Suppliers | Cost | Month Occurred |
| HPV Campaign | Web
Print – leaflet, ads: GPO, NT News | $2,642 | August 2008 – October 2008 |
| Flu Vaccine Campaign | Print – posters, leaflets: Media Easy, GPO | $30,000 | August 2008 |
| Nursing & Midwifery Excellence Awards | Web
Print – post cards, flyers, posters: GPO TV: Channel Nine | $25,071 | November 2008 - Present |
| Breathing New Life into Maternity Care Conference | Brochures, T-shirts, Armbands, Bagtags: GPO, MyBagTags, Stickers n Stuff | $50,000 | September 2008 |
| Aboriginal Health Worker (AHW) Campaign | Web
Print – posters, flyer, program, banners: GPO, NT News, Arafura Publishing, HMA Blaze | $8,135 | August 2008 – November 2008 |
| Pathways to Community Control | Web
Print – document, flyer: GPO | $6,278 | August 2008 – September 2008 |
| Australian General Practice Network (AGPN) Forum Conference | Web
Print – banners, corporate display, posters: Exhibitionist, GPO | $23,938 | September 2008 – October 2008 |
| Pharmaceutical Benefits Scheme (PBS) Reform Campaign
| Web
Print – document, posters, leaflet, ads, flyer: Arafura Times, Darwin/Palmerston Sun, Katherine Times, NT News, Territory Regional Weekly Radio: Mix 104.9 TEABBA | $29,333 | August 2008 – January 2009 |
| AGI Audiology | Print – flipchart, posters, fact sheets, presentation folders: GPO | $79,247 | August 2008 |
| CanNet Launch / Campaign | Web
Print – document, posters, leaflet, ads: NT News, Centralian Advocate, Tennant Creek & District Times, Arafura Times, Katherine Times, Jabiru Rag, Darwin/Palmerston Sun, Territory Times | $5,027 | January 2009 – February 2009 |
| Campaign Name | Medium & Suppliers | Cost | Month Occurred |
| BreastscreenNT Campaign | Web
Print – document, leaflet, ads: NT News, Centralian Advocate, GPO | $6,318 | Ongoing - Monthly |
| Cervical Cancer Awareness Campaign | Web
Print – leaflet, flyer, ads: NT News, Centralian Advocate, GPO | $11,551 | Ongoing – Monthly |
| Palmerston Super Clinic including Urgent Care – After Hours Service | Web
Internal & External communication: CPR, Media Easy | $133,000 | November 2008 – February 2009 |
| Dental Visits to Tennant Creek – Advertising Campaign | Ongoing ads: Tennant Creek & District Times | $4,592 | Ongoing - Monthly |
| Child Oral Health | Print – flyers/brochures, fact sheets, posters, presentation folders: GPO, Sprout
DVD | $5,000 | February 2009 – Present |
TOTAL $701,373 | | | |