Advertising/Information Campaigns
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WRITTEN QUESTIONS
11th Assembly
03/03/2009
55. Advertising/Information Campaigns
Mr Mills to MINISTER for Police, Fire and Emergency Services
QUESTION
ANSWER
Answered on 20/04/2009
WRITTEN QUESTIONS
11th Assembly
03/03/2009
55. Advertising/Information Campaigns
Mr Mills to MINISTER for Police, Fire and Emergency Services
QUESTION
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
2. What was the cost of each of these campaigns.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
ANSWER
Answered on 20/04/2009
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio?. Please provide the name of each campaign and which companies were engaged to undertake the work.
Please see attached spreadsheet.
2. What was the cost of each of these campaigns.
Please see attached spreadsheet.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
Please see attached spreadsheet.
4. What market or other research was undertaken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
- Please see attached spreadsheet.
Financial year 2006/2007, costs commencing January 2007
There were no PFES campaigns conducted during 2006/2007 which include integrated communication initiatives involving two or more communication mediums, funded by NTG through NTPFES.
Financial year 2007/2008
Name of campaign | Item | Company | Medium (if applicable) | Cost | Month of payment |
| Triple Zero | PFES Contribution to National Campaign | N/A | Internet, print media, television, radio | $16,000.00 | Over 2007/2008 |
Financial year 2008/2009, costs incurred up to 01 March 2009
Name of campaign | Item | Company | Medium (if applicable) | Cost | Month of payment |
| NT Emergency Services Volunteer Recruitment Campaign | Production, Placement, Media | Signtech / In-house | Banners, Print Media, Free Media, Internet, Public Demonstration | $3,388.11 | December 2008 |
| Triple Zero | PFES Contribution to National Campaign | N/A | Internet, print media, television, radio | $4,000.00 | December 2008 |
Last updated: 04 Aug 2016