Department of the Legislative Assembly, Northern Territory Government

Territory Development - Advertising Expenditure

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WRITTEN QUESTIONS
10th Assembly


19/07/2005

26. Territory Development - Advertising Expenditure


Ms Carney to for Chief Minister

QUESTION
Territory Development - Advertising Expenditure

1. How much was spent on behalf of the Office of Territory Development on advertising/promotional activities/ videos/ DVD’s/ brochures and general printed matter in 2004/05
2. Please provide a month by month breakdown of spending and projects/programs that this spending was for.
3. Pleas detail the breakdown on local and interstate expenditure for advertising in question 1.
4. How much has been spent specifically in 2004/05 on promoting the Wharf Precinct development by way of brochure, electronic media, newspaper advertisement, and direct mail?
5. Detail all other expenditure in 2004/05 on promoting the Wharf Precinct Development eg How much was spent on public displays in the Darwin Mall, Casuarina and Palmerston?

ANSWER


Answered on 06/02/2006

H:\EXEC\CLRK_ASS\WQST10thAssy\WQstsans\Aqsts26.doc
1. Expenditure on behalf of the Office of Territory Development on advertising/promotional activities/videos/DVD’s/brochures and general printed matter in 2004/05 was $569,708.
Advertising
$168,457
Promotional Activities
$204,113
Videos
$0
DVD’s
$68,624
Brochures
$125,162
General Printed Matter
$3,352
Total
$569,708

2. The attached table provides a month by month breakdown of spending and projects/programs that this spending was for (Attachment A).

3. Local advertising expenditure for 2004-05 was $22,065 and interstate expenditure in 2004-05 was $146,392 totalling $168,457.

Local Advertising
Interstate Recruitment Campaign Stage 1
$10,709
NT Research & Innovation Awards
$3,999
NT Research & Innovation Board
$184
SEAAOC
$5,265
Service and Suppliers Directory
$1,600
Woodside 50th Anniversary
$308
Total
$22,065
Interstate Advertising
AustralAsia Trade Route
10,318
Interstate Recruitment Campaign Stage 1
126,427
NT Feature Special Report
7,091
Woodside 50th Anniversary
2,556
Total
$146,392

4. The Darwin City Waterfront Project was a Department of Infrastructure Planning and Environment project and the figures below have been provided by them. The 2004/05 expenditure promoting the Wharf Precinct development on brochures was $78,557, electronic media $12,540, newspaper advertisement $42,912 and for direct mail no figure is available.

5. 2004/05 break-up of expenditure for public displays promoting the Wharf Precinct was; Artwork/Graphics/Display $40,401, Rental/Leasing $71,558, Display staff costs $36,039. The display staff costs are for operating the display offices in the Darwin Mall and Casuarina with resources engaged from outside the Department of Infrastructure Planning and Environment.



Last updated: 04 Aug 2016