Mr McADAM - 2005-03-22
Can you give the House an update on the proposed marketing campaign for Alice Springs?
Members interjecting.
Madam SPEAKER: I remind the members for Drysdale, Greatorex and Daly that I have already spoken to you this morning about your interjections.
ANSWER
Madam Speaker, I am proud of our Destination Alice campaign, as are people in Alice Springs. Do you know who is not?
Members interjecting.
Ms MARTIN: This mob, bagging it again! This mob saying: ‘Do not spend $1.2m on specifically advertising Alice Springs and the wonders and attractions of Alice Springs. Do not spend it’. Well, we are going to, regardless of what the opposition says.
Over the next three months, we will be spending $1.2m in a campaign that has been carefully worked through with local industry, operators, accommodation houses and everyone involved in tourism. For the first time, on this scale, we are going to have a Destination Alice campaign. It will be around the country in the major magazines. It has a real target and, as we come into the major season for the Centre, we are going to get a real bang for the $1.2m we are putting on.
Some of the first attractions we are advertising, which have new graphics with them, to give you an idea of some of the bargains: for not much - $497 for three days from Melbourne - you can come to Alice and experience its wonders. It is even cheaper from Sydney - $399. This is a wonderful campaign. This is a flow-on to local business and a boost for tourism. As everyone knows, tourism is the major industry for Alice Springs. It is a very exciting campaign. We are spending the money. We have it targeted; we are working with industry. I am delighted, as I am sure our Alice Springs community is equally delighted.
Members interjecting.
Madam SPEAKER: I remind the members for Drysdale, Greatorex and Daly that I have already spoken to you this morning about your interjections.
ANSWER
Madam Speaker, I am proud of our Destination Alice campaign, as are people in Alice Springs. Do you know who is not?
Members interjecting.
Ms MARTIN: This mob, bagging it again! This mob saying: ‘Do not spend $1.2m on specifically advertising Alice Springs and the wonders and attractions of Alice Springs. Do not spend it’. Well, we are going to, regardless of what the opposition says.
Over the next three months, we will be spending $1.2m in a campaign that has been carefully worked through with local industry, operators, accommodation houses and everyone involved in tourism. For the first time, on this scale, we are going to have a Destination Alice campaign. It will be around the country in the major magazines. It has a real target and, as we come into the major season for the Centre, we are going to get a real bang for the $1.2m we are putting on.
Some of the first attractions we are advertising, which have new graphics with them, to give you an idea of some of the bargains: for not much - $497 for three days from Melbourne - you can come to Alice and experience its wonders. It is even cheaper from Sydney - $399. This is a wonderful campaign. This is a flow-on to local business and a boost for tourism. As everyone knows, tourism is the major industry for Alice Springs. It is a very exciting campaign. We are spending the money. We have it targeted; we are working with industry. I am delighted, as I am sure our Alice Springs community is equally delighted.
Last updated: 09 Aug 2016