Department of the Legislative Assembly, Northern Territory Government

Ms SACILOTTO - 2007-08-29

Yesterday, the Chief Minister launched the government’s plan for Darwin and I was delighted. Those plans will provide significant support for business in the CBD. Earlier today, Lexi Sherren of Earth Collection Clothing and I called on the Darwin City Council to have the foresight to support this government’s vision by providing funds to market and promote the CBD. Will the Chief Minister support our call?

ANSWER

Madam Speaker, I certainly do and it is supported by every member on this side of the House. I congratulate the member for Port Darwin - the CBD is a key part of her electorate - on her efforts to bring this important matter to the public’s attention. A constant cry of retailers and service providers in the mall is that they are not getting any marketing or promotion. I was talking to one retailer recently who said someone from Humpty Doo visited her shop and said: ‘I had no idea this was here. I had no idea of the range of retailers in the CBD because nobody is marketing it. I go to Casuarina because it is marketed’. It is critical to ensure that promotion and marketing happens for all the businesses, whether they are restaurants, service providers, or retailers, whoever they are in the CBD, so we can enhance its vitality and make each and every business more profitable.

I congratulate Lexi Sherren. I know many other retailers who would have lined up with the member for Port Darwin, and I call on the Darwin City Council to put much more effort into marketing and promoting the CBD. We have a plan for revitalisation; they have their part to play. Importantly, part of it is marketing.
Last updated: 09 Aug 2016