Department of the Legislative Assembly, Northern Territory Government

Mr BARRETT - 2014-05-14

The Country Liberals government is delivering more top-class sporting and entertainment events across the Territory. Can you please explain to the House how Budget 2013-14 ensures all Territorians can enjoy our great lifestyle?

ANSWER

Madam Speaker, the Northern Territory government is delivering more first-class sporting events to the Northern Territory than ever before. This year we will see the historic Port Adelaide and Melbourne Demons game in Alice Springs. It is a significant investment and moment for the Territory, and for the people of Alice Springs to realise an AFL premiership game for points - round 11, the Indigenous round. It is a fantastic event. That is 31 May 2014, and I encourage all to attend.

We have recently seen the Chairman’s XI cricket match in Alice Springs. That gave the Northern Territory global exposure as we saw the Chairman’s XI versus the touring Ashes side. To have the English Ashes side in the Territory, playing a two-day game of cricket in Alice on this occasion, was exposure money cannot buy.

The Parramatta Eels deal has been a great success, and I am pleased to see the team has won more games thus far in 2014 than it did for the whole of last season. It is punching above its weight and is a fantastic ambassador for the Northern Territory.

It is more about playing games of football for the Eels, it is about community engagement, coaching programs and putting the Northern Territory on the map. We have activated our marketing sponsorship with the Parramatta Eels, so wherever you see the Eels you will also see the NT Tourism brolga logo, ‘Do the NT’ or whichever marketing activation we want to tap into that game.

You may have also seen the NT logo on the Parramatta jumper. With their great success this year, it is putting the team front and centre.

Adelaide United is another partner the Northern Territory government has signed up with. The team had a fantastic season in 2013-14, a bit better than the previous year, so those guys are on the climb up the A-League ladder. This exposes the Northern Territory brand to hundreds of thousands of A-League soccer fans across the country every Friday night. We are putting the brand out there in partnering with these clubs. We are gaining a lot more than a football game, a lot more than just soccer and cricket. It is putting the Northern Territory on the map and leveraging community engagement through those programs.

We are very pleased with what we have achieved; there is a hell of a lot more to do and we will continue our negotiations with our sporting partners and beyond to continue bringing more first-class sporting events to the Northern Territory. It is a great part of the Territory lifestyle; Territorians expect it and we are more than happy to deliver it.
Last updated: 09 Aug 2016