Department of the Legislative Assembly

Advertising/Information Campaigns

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WRITTEN QUESTIONS
11th Assembly


03/03/2009

45. Advertising/Information Campaigns

Mr Elferink to Treasurer for

QUESTION

    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 23/12/2009

1. In 2007 and 2008, the Northern Territory Treasury ran campaigns to coincide with the release of the 2007-08 and 2008-09 Northern Territory Budget. In 2008 and 2009, Treasury ran campaigns to advertise the Buildstart initiative. These are the only major campaigns Treasury has coordinated in the last three calendar years. The table in Attachment A provides the name of each campaign and the companies engaged to undertake the work.

Treasury also engages in advertising and promotions throughout the year on smaller projects which are not classified as campaigns, such as recruitment, careers fairs and Superannuation (NTGPASS) member seminars. This has also been included in the table for completeness.

2. The table in Attachment A provides details on the cost of these campaigns.

3. The table in Attachment A provides details on the months in which the expenditure occurred, the mediums used for the campaign and the amount spent on each medium.

4. There was no market or other research undertaken ahead of any campaign.

Written Question No 45 Attachment A

*GST exclusive – net cost to government

Campaign
Month
Medium
Vendor
Vendor Invoice*
Cost of Medium *
Total for Month*
Campaign Cost*
$
$
$
$
2007
2007-08 Budget
April 2007
DesignThe Exhibitionist
5 208
5 208
Budget PapersSue Dibbs (editing)
4 488
4 488
9 696
May 2007
NewspaperAlice Springs News
730
Arafura Times
558
Katherine Times
1 800
Nationwide News
181
NT News
17 647
Tennant and District Times
2 050
Territory Times
1 330
24 296
Radio8HA Sun FM
2 040
CAAMA Radio
1 938
NT Broadcasters
(Hot 100 and Mix 104.9)
4 769
Territory FM
2 100
Top End Aboriginal Bush Broadcasting Association
1 050
11 897
Budget PapersGovernment Printing Office
202 313
202 313
238 506
248 202
2007 OtherDesign
5 350
Newspaper
2 728
Radio
546
Total
8 624
Other includes: design and creation of banners and posters for the show circuit, careers fair and money expo – vendors were Fusion, Liquid Orange Creative Design and The Exhibitionist; newspaper notices for recruitment, death condolences and superannuation seminars – vendors were NT News, Litchfield Times and Nationwide News; and radio advertisements for recruitment – vendor was Territory FM.
2008
2008-09 Budget
April 2008
DesignThe Exhibitionist
7 545
Liquid Orange Creative Design
643
8 188
RadioSimon Says Television
1 300
1 300
9 488
May 2008
NewspaperAlice Springs News
755
Arafura Times
391
Katherine Times
3 857
NT News
23 028
Tennant and District Times
2 820
Territory Times
1 756
32 607
Radio8HA Sun FM
4 290
NT Broadcasters
(Hot 100 and Mix 104.9)
5 586
Territory FM
3 000
Top End Aboriginal Bush Broadcasting Association
1 023
13 899
Budget PapersGovernment Printing Office
190 581
Sue Dibbs (Editing)
5 814
196 395
242 901
252 389
2008 Buildstart
November 2008
NewspaperAlice Springs News
1 969
North Australian News
1 106
NT News
15 051
Tennant and District Times
1 757
Territory Regional Weekly
1 751
21 634
Radio8HA Sun FM
1 350
Territory FM
2 500
3 850
DesignSprout Creative
1 761
1 761
27 245
December 2008
NewspaperNT News
1 640
1 640
1 640
28 885
2008 OtherDesign
2 638
Newspaper
11 298
Total
13 936
Other includes: design and creation of banners and posters for the show circuit, careers fair and money expo – vendors were Liquid Orange Creative Design and The Exhibitionist; and newspaper notices for recruitment, death condolences and superannuation seminars – vendors were NT News, Territory Times, Katherine Times, Tennant and District Times, Macquarie University, University of Western Sydney, Nationwide News, HMA Blaze Pty Ltd and Graduate Careers Council of Australia.
*GST exclusive – net cost to government
#Estimate
Campaign
Month
Medium
Vendor
Vendor Invoice*
Cost of Medium *
Total for Month*
Campaign Cost*
$
$
$
$

2009
2009 Buildstart
February 2009
DesignSprout Creative
7 960
7 960
7 960
March 2009#
MailerGPO
31 907
31 907
NewspaperCentralian Advocate
5 001
NT News
11 451
16 452
Radio8HA Sun FM
1 080
CAAMA
1 200
NT Broadcasters
(Hot 100 and Mix 104.9)
6 944
Territory FM
2 100
11 324
TelevisionChannel 9
5 521
Channel 10
2 735
Imparja
3 640
Seven Central
3 864
Seven Darwin
6 045
21 805
81 488
89 448
2009 OtherDesign
380
Newspaper
19 264
Total
19 644
Other includes: recruitment advertising – vendors were NT News, Weekend Australian, Australian Financial Review and Seek with design from Zise.
Last updated: 04 Aug 2016