Advertising/Information Campaigns

WRITTEN QUESTIONS
11th Assembly

03/03/2009

45. Advertising/Information Campaigns

Mr Elferink to Treasurer for

QUESTION

For the years 2007, 2008 and 2009:

1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

2. What was the cost of each of these campaigns.

3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER

Answered on 23/12/2009

1. In 2007 and 2008, the Northern Territory Treasury ran campaigns to coincide with the release of the 2007-08 and 2008-09 Northern Territory Budget. In 2008 and 2009, Treasury ran campaigns to advertise the Buildstart initiative. These are the only major campaigns Treasury has coordinated in the last three calendar years. The table in Attachment A provides the name of each campaign and the companies engaged to undertake the work.

Treasury also engages in advertising and promotions throughout the year on smaller projects which are not classified as campaigns, such as recruitment, careers fairs and Superannuation (NTGPASS) member seminars. This has also been included in the table for completeness.

2. The table in Attachment A provides details on the cost of these campaigns.

3. The table in Attachment A provides details on the months in which the expenditure occurred, the mediums used for the campaign and the amount spent on each medium.

4. There was no market or other research undertaken ahead of any campaign.

Written Question No 45 Attachment A

*GST exclusive – net cost to government

Campaign	Month	Medium	Vendor	Vendor Invoice*	Cost of Medium *	Total for Month*	Campaign Cost*
				$	$	$	$
2007
2007-08 Budget	April 2007	Design	The Exhibitionist	5 208	5 208
		Budget Papers	Sue Dibbs (editing)	4 488	4 488	9 696
	May 2007	Newspaper	Alice Springs News	730
			Arafura Times	558
			Katherine Times	1 800
			Nationwide News	181
			NT News	17 647
			Tennant and District Times	2 050
			Territory Times	1 330	24 296
		Radio	8HA Sun FM	2 040
			CAAMA Radio	1 938
			NT Broadcasters (Hot 100 and Mix 104.9)	4 769
			Territory FM	2 100
			Top End Aboriginal Bush Broadcasting Association	1 050	11 897
		Budget Papers	Government Printing Office	202 313	202 313	238 506	248 202
2007 Other		Design			5 350
		Newspaper			2 728
		Radio			546
		Total					8 624
Other includes: design and creation of banners and posters for the show circuit, careers fair and money expo – vendors were Fusion, Liquid Orange Creative Design and The Exhibitionist; newspaper notices for recruitment, death condolences and superannuation seminars – vendors were NT News, Litchfield Times and Nationwide News; and radio advertisements for recruitment – vendor was Territory FM.
2008
2008-09 Budget	April 2008	Design	The Exhibitionist	7 545
			Liquid Orange Creative Design	643	8 188
		Radio	Simon Says Television	1 300	1 300	9 488
	May 2008	Newspaper	Alice Springs News	755
			Arafura Times	391
			Katherine Times	3 857
			NT News	23 028
			Tennant and District Times	2 820
			Territory Times	1 756	32 607
		Radio	8HA Sun FM	4 290
			NT Broadcasters (Hot 100 and Mix 104.9)	5 586
			Territory FM	3 000
			Top End Aboriginal Bush Broadcasting Association	1 023	13 899
		Budget Papers	Government Printing Office	190 581
			Sue Dibbs (Editing)	5 814	196 395	242 901	252 389
2008 Buildstart	November 2008	Newspaper	Alice Springs News	1 969
			North Australian News	1 106
			NT News	15 051
			Tennant and District Times	1 757
			Territory Regional Weekly	1 751	21 634
		Radio	8HA Sun FM	1 350
			Territory FM	2 500	3 850
		Design	Sprout Creative	1 761	1 761	27 245
	December 2008	Newspaper	NT News	1 640	1 640	1 640	28 885
2008 Other		Design			2 638
		Newspaper			11 298
		Total					13 936
Other includes: design and creation of banners and posters for the show circuit, careers fair and money expo – vendors were Liquid Orange Creative Design and The Exhibitionist; and newspaper notices for recruitment, death condolences and superannuation seminars – vendors were NT News, Territory Times, Katherine Times, Tennant and District Times, Macquarie University, University of Western Sydney, Nationwide News, HMA Blaze Pty Ltd and Graduate Careers Council of Australia.

*GST exclusive – net cost to government
#Estimate

Campaign	Month	Medium	Vendor	Vendor Invoice*	Cost of Medium *	Total for Month*	Campaign Cost*
				$	$	$	$
2009
2009 Buildstart	February 2009	Design	Sprout Creative	7 960	7 960	7 960
	March 2009#	Mailer	GPO	31 907	31 907
		Newspaper	Centralian Advocate	5 001
			NT News	11 451	16 452
		Radio	8HA Sun FM	1 080
			CAAMA	1 200
			NT Broadcasters (Hot 100 and Mix 104.9)	6 944
			Territory FM	2 100	11 324
		Television	Channel 9	5 521
			Channel 10	2 735
			Imparja	3 640
			Seven Central	3 864
			Seven Darwin	6 045	21 805	81 488	89 448
2009 Other		Design			380
		Newspaper			19 264
		Total					19 644
Other includes: recruitment advertising – vendors were NT News, Weekend Australian, Australian Financial Review and Seek with design from Zise.

Last updated: 04 Aug 2016

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Advertising/Information Campaigns