Advertising/Information Campaigns
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WRITTEN QUESTIONS
11th Assembly
03/03/2009
47. Advertising/Information Campaigns
Mr Mills to for Chief Minister
QUESTION
ANSWER
Answered on 02/09/2009
The information requested is set out in the three attached tables 2006/07, 2007/08 and 2008/09 (to date).
Note that campaigns are defined as integrated communication initiatives that:
o involve two or more communication mediums
o deliver high public impact communications
o demand continuity of message
o require project management of integrated elements, and
o require high-level creative input.
Attachment A - 2006/2007
Attachment B - 2007/2008
Attachment C - 2008/2009
WRITTEN QUESTIONS
11th Assembly
03/03/2009
47. Advertising/Information Campaigns
Mr Mills to for Chief Minister
QUESTION
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
2. What was the cost of each of these campaigns.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
ANSWER
Answered on 02/09/2009
The information requested is set out in the three attached tables 2006/07, 2007/08 and 2008/09 (to date).
Note that campaigns are defined as integrated communication initiatives that:
o involve two or more communication mediums
o deliver high public impact communications
o demand continuity of message
o require project management of integrated elements, and
o require high-level creative input.
Attachment A - 2006/2007
 | | | | | | |
| Legislative Assembly Written Question Number 47 - Advertising / Information Campaigns Minsterial Portfolio: CHIEF MINISTER Financial year 2006 / 2007 | ||||||
2008 Campaigns | Total Cost | Newspaper | Radio | TV | Other Marketing Material | Suppliers |
| Road Safety October 2006 - June 2007 Informal/Desktop Research - Nil Cost Focus Testing - Nil Cost | $ 544,311.21 | $ 44,802.14 | $ 37,283.90 | $ 64,592.00 | $ 197,957.90 | AFLNT |
| Moving Alice Ahead May 2007 Research - Synovate - $15 500 | $ 45,112.39 | $ 12,634.30 | $ - 0 | $ - 0 | $ 11,926.54 | Bellette Media |
| Police Recruitment July 2006 - June 2007 Colmar Brunton Research - Indigenous Employment - $47 685 | $ 157,103.54 | $ 25,889.74 | $ 14,832.00 | $ 35,799.00 | $ 31,162.57 | Alice Springs Commercial Broadcasters |
| Blue Mud Bay April 2007 - June 2007 Focus Group - McGregor Tan Research - $16 000 | $ 76,651.97 | $ 16,578.52 | $ 8,751.60 | $ 13,865.89 | $ 17,641.06 | Arafura Publishing |
| Creating Darwins Future Sep 2006 - June 2007 Informal/Desktop Research - Nil Cost | $ 170,728.07 | $ 8,566.91 | $ - 0 | $ - 0 | $ 55,583.98 | Creative Territory |
| Skilled Worker Campaign July 2006 - June 2007 In House/Desktop Research - Nil Cost | $ 132,528.69 | $ 24,009.29 | $ 4,030.00 | $ - 0 | $ 5,073.05 | Stickers And Stuff |
Attachment B - 2007/2008
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| Legislative Assembly Written Question Number 47 - Advertising / Information Campaigns Minsterial Portfolio: CHIEF MINISTER /// MINISTER FOR INDIGENOUS POLICY Financial year 2007 / 2008 | ||||||
2008 Campaigns | Total Cost | Newspaper | Radio | TV | Other Marketing Material | Suppliers |
| Blue Mud Bay August 2007 - June 2008 Informal/Desktop Research - Nil Cost | $ 28,848.11 | $ 6,900.89 | $ 7,448.40 | - | $ 8,072.27 | Sprout Creative |
| Skilled Worker July 2007 - June 2008 In House/Desktop Research - Nil Cost | $ 313,559.75 | $ 65,744.02 | $ 5,465.60 | - | $ 148,160.08 | Ms Samantha McCue |
| Road Safety July 2007 Informal/Desktop Research - Nil Cost | $ 4,899.37 | $ 204.55 | - | $ 4,694.82 | - | Arafura Times |
| Closing the Gap August 2007 - June 2008 Informal/Desktop Research - Nil Cost | $ 56,140.50 | - | $ 5,539.50 | - | $ 32,901.76 | Ron Banks |
| Filming of Australia July 2007 - September 2007 Informal/Desktop Research - Nil Cost | $ 15,262.35 | $ 5,791.41 | $ 5,401.44 | - | $ 997.77 | Northern Territory Broadcasters |
| NTG Action on Indigenous Child Abuse July 2007 - June 2008 Informal/Desktop Research - Nil Cost | $ 64,107.16 | - | $ 2,310.00 | - | $ Nil (Web) | Creative Territory |
| Creating Darwins Future July 2007 - June 2008 Informal/Desktop Research - Nil Cost | $ 98,164.56 | $ 5,791.41 | $ 5,401.44 | $ 9,829.64 | $ 997.77 | Sprout Creative |
| Tribute to NT Women September 2007 - April 2008 No formal market research conducted | $ 7,625.42 | $ 716.24 | $ 136.36 | - | $ 1,736.36 | Dunnart |
| Women on Boards September 2007 - January 2008 No formal market research conducted | $ 7,800.70 | $ 4,483.20 | - | - | $ Nil (Web) | First Class |
| Core Services June 2008 Informal/Desktop Research - Nil Cost | $ 197,789.15 | $ 6,927.97 | $ 13,024.00 | $ 20,580.00 | $ 57,202.24 | Alchemy Advertising |
| | | | | | | | | | | | | | | | | | | | | |
| Major Project, Asian Relations and Trade | Marketing Research | Niche Sector Development | To promote trade and business opportunities throughout the wider Asian region | Scoping document For Vietnam | N/A | One-Off | 1 | $1,500.00 | September | Jeff Stewart | 11C1040101 | 358911 | 1 QUOTE | NT Cattleman's Association Inc | |||||||
| Government Ministry & Opp Support | Marketing Research | Minister Henderson Research | To provide some research into a Tourism Board game | TOURISM BOARD GAME | NT Wide | Once | 1 | $ 31.82 | nil | August | 11D1040101 | 358911 | - | DCIS | $ 31.82 | ||||||
| Marketing Research | Women on Boards Total | To promote Women's Register | Design of Women on Boards material | NT Wide | Once Off | 1 | $ 31.82 | ||||||||||||||
$1,563.64 |
Attachment C - 2008/2009
| | | | | | |
| Legislative Assembly Written Question Number 47 - Advertising / Information Campaigns Minsterial Portfolio: CHIEF MINISTER /// MINISTER FOR INDIGENOUS POLICY /// MINISTER FOR TRADE Financial year 2008 / 2009 | ||||||
Name of Campaign | Total | Newspaper | Radio | TV | Other Marketing Material | Suppliers |
| Territory 2030 December 2008 - February 2009 Public Consultation - Territory 2030 Steering Committee | $ 33,781.56 | $ 14,447.86 | $ 3,328.00 | - | - | Sprout Creative Nationwide News Tennant and District Times Territory Regional Weekly Arafura Publishing |
| Antisocial Behaviour Phase 2 August 2008 - February 2009 Informal/Desktop Research - Nil Cost | $ 129,066.14 | - | $ 12,380.00 | $ 59,385.09 | $ 17,120.90 | Alice Springs News Nationwide News Tennant and District Times Territory Regional Weekly Cutting Edge CAAMA Northern Territory Broadcasters Radio Larrakia Southern Cross Television Darwin Digital Television Imparja Territory Television Sprout Creative Simon Says Television Katherine Times Alchemy Advertising Captovate Ben Dark Productions |
| Inpex August 2008 - January 2009 Informal/Desktop Research - Nil Cost | $ 71,232.05 | - | $ 8,836.00 | - | $ 49,382.70 | Radio Larrakia Northern Territory Broadcasters Territory FM Sprout Creative GPO Creative Territory |
| . | ||||||
| Outstations October 2008 - February 2008 Public/Community Forums Office of Indigenous Policy - Nil Cost Socom - $105 915.30 | $ 111,019.28 | $ 2,708.40 | $ 3,965.45 | - | $ 4,961.06 | Socom Tennant and District Times Katherine Times Arafura Times Alice Springs News Nationwide News CAAMA Radio Larrakia TEABBA GPO ADZU Northern Territory Broadcasters Big Picture |
| Core Services July 2008 - February 2009 Informal/Desktop Research - Nil Cost | $ 119,884.19 | $ 23,010.46 | $ 17,253.39 | $ 49,576.18 | $ 13,505.48 | Darwin Digital Television Gamut Enterprises Northern Territory Broadcasters GPO Radio Larrakia Southern Cross Television Sprout Creative Territory Regional Weekly |
| Closing the Gap July 2008 - October 2008 Informal/Desktop Research - Nil Cost | $ 3,724.39 | $ 260.00 | - | - | $ 159.50 | TEABBA Sprout Creative Media Networks Katherine Times |
Last updated: 04 Aug 2016