Department of the Legislative Assembly

Tourist Market Share

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WRITTEN QUESTIONS
10th Assembly


19/07/2005

93. Tourist Market Share

Ms Carney to MINISTER for Tourism

QUESTION
Tourist Market Share

1. What is the current “share of voice”, within Australia, that the Northern Territory enjoys in the competitive tourism sector?

ANSWER


Answered on 16/12/2005

In 2004/5, $350 million was spent on tourism advertising in Australia.

Of this spend; approximately $4.8 million was spent by the NT Tourist Commission marketing the Northern Territory as a destination and $45 million was spent by all domestic Government Tourism Offices (GTO) promoting destinations in 2004/05, giving the NT Tourist Commission a share of 10.5 percent.
Last updated: 04 Aug 2016