Territory Development - Investment Campaigns
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WRITTEN QUESTIONS
10th Assembly
19/07/2005
30. Territory Development - Investment Campaigns
Ms Carney to for Chief Minister
QUESTION
1. In late 2004-05 you announced plans to embark on a local invest in the Territory campaign. Why did the campaign not eventuate and what was the money eventually spent on?
2. What have been the outcomes from your investment mission to China?
3. How much was spent by the Office of Territory Development on investment advertising interstate during 2004-5?
4. Detail a breakdown by State and the nature of the advertising.
5. Has any research been undertaken by the Office of Territory Development to evaluate the effectiveness of investment advertising interstate, to look to see what increase and awareness had been achieved?
6. If so who carried out the research and what was the outcome of that research?
7. How much did the research cost?
ANSWER
Answered on 03/08/2006
1. It was determined that the greater need for local business was to attract skilled workers to the Territory. Every state and territory is suffering from a shortage of skilled workers. In February 2005, the Northern Territory Government began a major advertising campaign to raise awareness of employment opportunities in the Territory across Australia and New Zealand.
2. A Ministerial Report on the subject AustralAsia Trade Route - Investment Mission to Hong Kong and China was presented to Parliament on 15 June 2004. Please refer to Hansard for the outcomes relating to the investment mission.
3. Total cost of investment advertising was $17,409.
4. The table below details investment advertising undertaken
5. No formal evaluation has been done to date, but as the early investment attraction efforts are built upon, it is anticipated that evaluation work will be undertaken.
6. Not applicable
7. Not applicable
WRITTEN QUESTIONS
10th Assembly
19/07/2005
30. Territory Development - Investment Campaigns
Ms Carney to for Chief Minister
QUESTION
Territory Development - Investment Campaigns
1. In late 2004-05 you announced plans to embark on a local invest in the Territory campaign. Why did the campaign not eventuate and what was the money eventually spent on?
2. What have been the outcomes from your investment mission to China?
3. How much was spent by the Office of Territory Development on investment advertising interstate during 2004-5?
4. Detail a breakdown by State and the nature of the advertising.
5. Has any research been undertaken by the Office of Territory Development to evaluate the effectiveness of investment advertising interstate, to look to see what increase and awareness had been achieved?
6. If so who carried out the research and what was the outcome of that research?
7. How much did the research cost?
ANSWER
Answered on 03/08/2006
1. It was determined that the greater need for local business was to attract skilled workers to the Territory. Every state and territory is suffering from a shortage of skilled workers. In February 2005, the Northern Territory Government began a major advertising campaign to raise awareness of employment opportunities in the Territory across Australia and New Zealand.
2. A Ministerial Report on the subject AustralAsia Trade Route - Investment Mission to Hong Kong and China was presented to Parliament on 15 June 2004. Please refer to Hansard for the outcomes relating to the investment mission.
3. Total cost of investment advertising was $17,409.
4. The table below details investment advertising undertaken
State | Name of Media | Subject | Cost |
National | Australian Transport and Logistics Review | AustralAsia Trade Route | $10,318 |
National | Australian Financial Review | NT Feature Special Report | $7,091 |
Total Cost | $17,409 |
6. Not applicable
7. Not applicable
Last updated: 04 Aug 2016