Department of the Legislative Assembly

Advertising/Information Campaigns

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WRITTEN QUESTIONS
11th Assembly


03/03/2009

57. Advertising/Information Campaigns

Mr Giles to MINISTER for Infrastructure

QUESTION
    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 29/12/2009


Legislative Assembly Written Question Number 57 – Advertising / Information Campaigns
Ministerial portfolio: Infrastructure
Commencing January 2007 – December 2007
Name of campaign
Medium ItemCost excl GST
Coolalinga Landscape Master Plan Campaign Duration: Aug 07 - Sept 07Newspaper AdvertisingDesign/Placement755.64
Suppliers used in this Campaign:Pull up bannerPrinting/Design960
NT News, Territory Times, Roka Graphics, Government Printing OfficeFlyerPrinting605.23
Total$2,320.87
* No formal market resesarch was conducted prior to this campaign
Middle School Road works Campaign Duration: Jul 07- Jun 08Newspaper AdvertisingDesign/Placement$7,373.76
Suppliers used in this Campaign:Radio AdvertisingDesign/Placement$5,675.73
Darwin & Palmerston Sun, GPO, NT News, Hot 100, Mix 104.9, The ExhibitionistFlyers Printing/ Letterbox drop$2,389.77
PanelPrinting$755.00
Total$16,194.26
* No formal market resesarch was conducted prior to this campaign
January 2008 – December 2008, including costs incurred up to 28 February 2009.
Name of campaignMedium ItemCost excl GST
Tiger Brennan Drive Stage 1 & 2 Extension Campaign Duration: Apr 08 - Jan 09Launches Hire$1,546.64
Suppliers used in this Campaign:RadioDesign/Placement$1,860.00
Grinners Catering, Shadeworks Hire, Hot 100, Mix 104.9, Sprout CreativeRoad SignageDesign$1,535.32
Total$4,941.96
* No formal market resesarch was conducted prior to this campaign
Construction SnapshotPublication - 3 EditionsDesign$17,412.45
Campaign Duration: Sept 08 - Jan 09FlyerPrinting$1,463.48
Suppliers used in this Campaign:International PublicationDesign/Printing$11,771.41
Adzu, Government Printing OfficeTotal $30,647.34
* No formal market resesarch was conducted prior to this campaign
Palm Circuit/Stuart Highway Proposed Road work – Public Meeting: Campaign Duratrion: Dec 08Newspaper AdvertisingDesign/Placement$404.47
Suppliers used in this Campaign:Radio AdvertisingDesign/Placement$540.00
Centralian Advocate, Sun FM/8HATotal $944.47
* No formal market resesarch was conducted prior to this campaign
Total for 2007/2008 up to 28 Feb 2009: 55,048.90
Last updated: 04 Aug 2016