Advertising/Information Campaigns

WRITTEN QUESTIONS
11th Assembly

03/03/2009

57. Advertising/Information Campaigns

Mr Giles to MINISTER for Infrastructure

QUESTION

For the years 2007, 2008 and 2009:

1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

2. What was the cost of each of these campaigns.

3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER

Answered on 29/12/2009


Legislative Assembly Written Question Number 57 – Advertising / Information Campaigns

Ministerial portfolio: Infrastructure

Commencing January 2007 – December 2007
Name of campaign	Medium	Item	Cost excl GST
Coolalinga Landscape Master Plan Campaign Duration: Aug 07 - Sept 07	Newspaper Advertising	Design/Placement	755.64
Suppliers used in this Campaign:	Pull up banner	Printing/Design	960
NT News, Territory Times, Roka Graphics, Government Printing Office	Flyer	Printing	605.23
		Total	$2,320.87
	* No formal market resesarch was conducted prior to this campaign

Middle School Road works Campaign Duration: Jul 07- Jun 08	Newspaper Advertising	Design/Placement	$7,373.76
Suppliers used in this Campaign:	Radio Advertising	Design/Placement	$5,675.73
Darwin & Palmerston Sun, GPO, NT News, Hot 100, Mix 104.9, The Exhibitionist	Flyers	Printing/ Letterbox drop	$2,389.77
	Panel	Printing	$755.00
		Total	$16,194.26
	* No formal market resesarch was conducted prior to this campaign
















January 2008 – December 2008, including costs incurred up to 28 February 2009.
Name of campaign	Medium	Item	Cost excl GST
Tiger Brennan Drive Stage 1 & 2 Extension Campaign Duration: Apr 08 - Jan 09	Launches	Hire	$1,546.64
Suppliers used in this Campaign:	Radio	Design/Placement	$1,860.00
Grinners Catering, Shadeworks Hire, Hot 100, Mix 104.9, Sprout Creative	Road Signage	Design	$1,535.32
		Total	$4,941.96
	* No formal market resesarch was conducted prior to this campaign

Construction Snapshot	Publication - 3 Editions	Design	$17,412.45
Campaign Duration: Sept 08 - Jan 09	Flyer	Printing	$1,463.48
Suppliers used in this Campaign:	International Publication	Design/Printing	$11,771.41
Adzu, Government Printing Office		Total	$30,647.34
	* No formal market resesarch was conducted prior to this campaign

Palm Circuit/Stuart Highway Proposed Road work – Public Meeting: Campaign Duratrion: Dec 08	Newspaper Advertising	Design/Placement	$404.47
Suppliers used in this Campaign:	Radio Advertising	Design/Placement	$540.00
Centralian Advocate, Sun FM/8HA		Total	$944.47
	* No formal market resesarch was conducted prior to this campaign

Total for 2007/2008 up to 28 Feb 2009:	55,048.90

Last updated: 04 Aug 2016

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Advertising/Information Campaigns