Advertising/Information Campaigns
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WRITTEN QUESTIONS
11th Assembly
03/03/2009
53. Advertising/Information Campaigns
Mr Bohlin to MINISTER for Arts and Museums
QUESTION
ANSWER
Answered on 16/10/2009
Page 4 of 4
WRITTEN QUESTIONS
11th Assembly
03/03/2009
53. Advertising/Information Campaigns
Mr Bohlin to MINISTER for Arts and Museums
QUESTION
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
2. What was the cost of each of these campaigns.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
ANSWER
Answered on 16/10/2009
Page 4 of 4
- Ministerial portfolio: Arts and Museums
OPERATIONAL YEAR 2009 - 1 JANUARY TO 30 MARCH 2009
| Name of campaign | Total | Formal market research Y/N | Month/s | Breakdown of campaign costs | Suppliers |
| Arts Project Grants – Call for Applications | $2787.87 | N | February to March 2009 | Newspaper - $1761.57 Radio - $4360.40 | NT Newspapers CAAMA Radio Territory FM 104.1 |
| Letters End at Araluen Art Centre (16-17 March) | $2335.85 | N | March 2008 | TV - $2196.70 Marketing Material Flyers - $139.15 | Imparja TV Country Arts WA |
OPERATIONAL YEAR 2008 – 1 JANUARY TO 30 DECEMBER 2008
| Name of campaign | Total | Formal market research Y/N | Month/s | Breakdown of campaign costs | Suppliers |
| 25Th Telstra National Aboriginal and Torres Strait Islander Art Award | $58 708.88 | N | February to October 2008 | Newspaper - $35 419.36 Magazines - $5440.00 TV - $3937.21 Marketing Material – $13 912.31. | NT Newspapers The Mercury The Age The Courier Mail Koori Mail The Advertiser Land Rights News The National Indigenous Times Torres News The West Australian The Canberra Times Sydney Morning Herald The Weekend Australian Assorted National Art Magazines Government Printing Simon Says TV Channel 9 Colour Bond & That Works Sign Tech Quickprint |
| Paradise City at Araluen Arts Centre (18-19 April) | $4162.30 | N | April 2008 | Newspaper - $1104.30 TV - $2013.00 Marketing Material- $1045.00 | Alice Springs News Centralian Advocate Imparja TV Performing Lines Recycled Printing |
| Gadgets at Araluen Art Centre (27-29 May) | $3287.20 | N | May 2008 | TV - $2647.00 Newspaper - $310.20 Marketing Material - $330.00 | Centralian Advocate Imparja TV Recycled Printing |
| Flamenco Fire at Araluen Art Centre (25 June) | $2757.70 | N | June 2008 | Newspaper - $310.20 TV - $1996.50 Marketing Material - $451.00 | Centralian Advocate Imparja TV Recycled Printing |
| Australian Ballet Sleeping Beauty at Araluen Art Centre (13-16 August) | $3569.50 | N | July/August 2008 | Newspaper - $485.10 TV - $2674.10 Marketing Material/Other -$410.30 | Centralian Advocate Imparja TV Recycled Printing |
| Desert Mob Exhibition at Araluen Art Centre (September) | $4806.50 | N | September 2008 | Magazine - $2571.50 TV - $2235.00 | Imparja TV National Art Magazines |
| Deep Blue at Araluen Art Centre (18 October) | $2420.90 | N | October 2008 | Newspaper - $413.40 Television - $2007.50 | Centralian Advocate Alice Springs News |
OPERATIONAL YEAR 2007 – 1 JANUARY TO 30 DECEMBER 2007
Name of campaign | Total | Formal market research Y/N | Months | Breakdown of campaign costs | Suppliers |
| All Arts Grants – Call for Applications | $6288.84 | N | January to March 2007 | Newspaper - $5182.84 Radio - $1106.00 | NT Newspapers CAAMA radio Territory FM 104.1 |
| Circus Oz at Araluen Arts Centre (18 - 21 April) | $5669.41 | N | April 2007 | Newspaper - $2126.61 TV - $2381.20 Marketing Material - $1161.60 | Centralian Advocate Imparja TV AA Signs and Designs |
| Not Like Beckett – Red Dust Theatre at Araluen Arts Centre (8-11 May) | $3730.46 | N | May 2007 | Newspaper - $598.76 TV - $2548.70 Marketing Material/Misc- $583.00 | Centralian Advocate Imparja TV Coleman’s Printing Recycled Printing |
| Mikelangelo and the Black Sea Gentleman at Araluen Arts Centre (12 May) | $2817.58 | N | May 2007 | Newspaper - $180.58 TV - $2002.00 Marketing Material/Misc- $464.00 | Centralian Advocate Imparja TV Coleman’s Printing Recycled Printing |
| The Shape of Things at Araluen Art Centre (21 June) | $3054.39 | N | June 2007 | Newspaper - $139.39 Radio - $2442.00 Marketing Material/Misc- $464.00 | Centralian Advocate Imparja TV Coleman’s Printing Recycled Printing |
| LaLaLuna at Araluen Arts Centre (13-14 July) | $3513.05 | N | July 2007 | Newspaper - $965.45 Television -$2465.10 Marketing Material/Other-$82.50 | Centralian Advocate Alice Springs News Imparja TV |
| Australian Opera at Araluen Art Centre (25 August 2007) | $3061.85 | N | August 2007 | Newspaper - $550.00 Television -$2165.90 Marketing Material/Other-$345.95 | Centralian Advocate Imparja TV Recycled Printing |
Last updated: 04 Aug 2016