Department of the Legislative Assembly

Advertising/Information Campaigns

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WRITTEN QUESTIONS
11th Assembly


03/03/2009

52. Advertising/Information Campaigns

Mr Bohlin to MINISTER for Natural Resources, Environment and Heritage

QUESTION
    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 16/10/2009

Page 4 of 4
    OPERATIONAL YEAR 2009 - 1 JANUARY TO 30 MARCH 2009
    Name of campaignTotalFormal market research Y/NMonth/sBreakdown of campaign costsSuppliers
    Darwin Harbour Regional Plan of Management Consultation$19 258.57NMarch to April 2009Newspaper - $10 276.96

    Radio - $4360.40

    Marketing Material/Other- $4621.21
    Batchelor Resort
    NT Newspapers
    Government Printing
    Hot 100
    Mix 104.9


    OPERATIONAL YEAR 2008 – 1 JANUARY TO 30 DECEMBER 2008

    Name of campaignTotalFormal market research Y/NMonth/sBreakdown of campaign costsSuppliers
    Draft Water Allocation Plan Tindall Limestone Aquifer- Call for Public Comment$9643.62NMarch to November 2008Newspaper - $3511.84

    Marketing Material - $6131.78
    Fusion
    Katherine Times
    NT News
    Government Printing
    Katherine Town Council
    The Exhibitionist
    Bushfires NT Firebreak Awareness Campaign$31 989.92NApril to June 2008Newspaper - $3515.98

    Radio - $6127.44

    TV - $17 215.00

    Marketing Material- $5131.50
    Cutting Edge
    Hot 100
    Mix 104.9
    Imparja Television
    Southern Cross TV
    NT Newspapers
    Norsign
    Top End Hire Services
    Waterwise campaign- World Water Day$3111.16NMarch 2008Newspaper - $911.16

    Radio - $2200.00
    NT Newspapers
    Sun FM/8HA
    Waterwise Campaign- Water Saving Device Rebate Scheme (Central Australia)$4518.54NMay 2008Newspaper - $2291.04

    Radio - $2227.50
    NT Newspapers
    Sun FM/8HA
    Sites of Conservation Significance Consultation$9260.84NNovember to December 2008Newspaper - $1517.76

    Marketing Material/Other -$7743.08
    NT Newspapers
    Corporate Express
    Government Printing Office
    Cabomba Weed Awareness $16 053.82NMay 2008Newspaper - $3904.32

    Television - $12 149.50
    NT Newspapers
    Channel 9
    Exposure Productions
    Southern Cross TV
    Cabomba Weed Awareness$16 335.26NOctober 2008Newspaper - $4293.56

    Television - $12 041.70
    NT Newspapers
    Norforce
    Channel 9
    Exposure Productions
    Southern Cross TV





    OPERATIONAL YEAR 2007 – 1 JANUARY TO 30 DECEMBER 2007

    Name of campaign
    Total
    Formal market research Y/N
    Months
    Breakdown of campaign costs
    Suppliers
    NT Landcare Awards$12 574.62NMay to July 2007Newspaper - $5445.52

    Television - $7129.10
    NT Newspapers
    Imparja Television
    Kik FM
    Southern Cross TV
    Waterwise Campaign- National Water Week$3720.48NOctober 2007Newspaper - $1520.48

    Radio- $2200.00
    NT Newspapers
    Sun FM/8HA
    Water Beneficial Use Declarations in Darwin Harbour Region - Consultation$26 538.85NApril to May 2007Newspaper - $9113.41

    Radio - $6289.36

    Marketing Material -
    $11 136.08
    NT Newspapers
    Girraween PS
    Government Printing
    Mix 104.9
    Novotel Atrium Darwin
    Radio Larrakia
    SRA Information Technology
    Territory FM 104.1
    Climate Change Impacts – Information Sessions and Information Provision$10 366.59NApril to May 2007Newspaper - $4166.76

    Radio - $3753.16

    Marketing Material/Misc- $2446.67
    NT Newspapers
    Government Printing
    Knotts Cross Resort
    Mix 104.9
    8EAR Gove FM
    Sun FM/8HA
    Tennant Creek Training Centre
    The Arnhem Club
    Bore Metering in the Top End – Call for volunteers$12 303.28NFebruary to May 2007Newspaper - $7176.07

    Radio - $3147.21

    Marketing Material/Misc- $1980.00
    NT Newspapers
    Mix 104.9
    SRA Info Technology
    Bushfires NT Firebreak Awareness campaign$15 222.12NApril to June 2007Newspaper - $3303.18

    Radio - $4965.84

    Television - $6953.10
    NT Newspapers
    Hot 100
    Mix 104.9
    Imparja Television
    Southern Cross TV
    Cabomba Weed Awareness$16 323.87NJune to July 2007Newspaper - $3793.82

    Television -$11 719.40

    Marketing Material/Other-$810.65
    NT Newspapers
    Australia Post
    Channel 9
    Exposure Productions
    Kerry Sharp
    Southern Cross TV
    EPA Model Consultation$13 331.04NJune to July 2007Newspaper - $8925.85

    Marketing Material/Other-$4405.19
    NT Newspapers
    Government Printing
    Crowne Plaza
    Novotel Atrium Darwin
Last updated: 04 Aug 2016