Advertising/Information Campaigns
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WRITTEN QUESTIONS
11th Assembly
03/03/2009
52. Advertising/Information Campaigns
Mr Bohlin to MINISTER for Natural Resources, Environment and Heritage
QUESTION
ANSWER
Answered on 16/10/2009
Page 4 of 4
WRITTEN QUESTIONS
11th Assembly
03/03/2009
52. Advertising/Information Campaigns
Mr Bohlin to MINISTER for Natural Resources, Environment and Heritage
QUESTION
- For the years 2007, 2008 and 2009:
1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.
2. What was the cost of each of these campaigns.
3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.
4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.
ANSWER
Answered on 16/10/2009
Page 4 of 4
- OPERATIONAL YEAR 2009 - 1 JANUARY TO 30 MARCH 2009
| Name of campaign | Total | Formal market research Y/N | Month/s | Breakdown of campaign costs | Suppliers |
| Darwin Harbour Regional Plan of Management Consultation | $19 258.57 | N | March to April 2009 | Newspaper - $10 276.96 Radio - $4360.40 Marketing Material/Other- $4621.21 | Batchelor Resort NT Newspapers Government Printing Hot 100 Mix 104.9 |
OPERATIONAL YEAR 2008 – 1 JANUARY TO 30 DECEMBER 2008
| Name of campaign | Total | Formal market research Y/N | Month/s | Breakdown of campaign costs | Suppliers |
| Draft Water Allocation Plan Tindall Limestone Aquifer- Call for Public Comment | $9643.62 | N | March to November 2008 | Newspaper - $3511.84 Marketing Material - $6131.78 | Fusion Katherine Times NT News Government Printing Katherine Town Council The Exhibitionist |
| Bushfires NT Firebreak Awareness Campaign | $31 989.92 | N | April to June 2008 | Newspaper - $3515.98 Radio - $6127.44 TV - $17 215.00 Marketing Material- $5131.50 | Cutting Edge Hot 100 Mix 104.9 Imparja Television Southern Cross TV NT Newspapers Norsign Top End Hire Services |
| Waterwise campaign- World Water Day | $3111.16 | N | March 2008 | Newspaper - $911.16 Radio - $2200.00 | NT Newspapers Sun FM/8HA |
| Waterwise Campaign- Water Saving Device Rebate Scheme (Central Australia) | $4518.54 | N | May 2008 | Newspaper - $2291.04 Radio - $2227.50 | NT Newspapers Sun FM/8HA |
| Sites of Conservation Significance Consultation | $9260.84 | N | November to December 2008 | Newspaper - $1517.76 Marketing Material/Other -$7743.08 | NT Newspapers Corporate Express Government Printing Office |
| Cabomba Weed Awareness | $16 053.82 | N | May 2008 | Newspaper - $3904.32 Television - $12 149.50 | NT Newspapers Channel 9 Exposure Productions Southern Cross TV |
| Cabomba Weed Awareness | $16 335.26 | N | October 2008 | Newspaper - $4293.56 Television - $12 041.70 | NT Newspapers Norforce Channel 9 Exposure Productions Southern Cross TV |
OPERATIONAL YEAR 2007 – 1 JANUARY TO 30 DECEMBER 2007
Name of campaign | Total | Formal market research Y/N | Months | Breakdown of campaign costs | Suppliers |
| NT Landcare Awards | $12 574.62 | N | May to July 2007 | Newspaper - $5445.52 Television - $7129.10 | NT Newspapers Imparja Television Kik FM Southern Cross TV |
| Waterwise Campaign- National Water Week | $3720.48 | N | October 2007 | Newspaper - $1520.48 Radio- $2200.00 | NT Newspapers Sun FM/8HA |
| Water Beneficial Use Declarations in Darwin Harbour Region - Consultation | $26 538.85 | N | April to May 2007 | Newspaper - $9113.41 Radio - $6289.36 Marketing Material - $11 136.08 | NT Newspapers Girraween PS Government Printing Mix 104.9 Novotel Atrium Darwin Radio Larrakia SRA Information Technology Territory FM 104.1 |
| Climate Change Impacts – Information Sessions and Information Provision | $10 366.59 | N | April to May 2007 | Newspaper - $4166.76 Radio - $3753.16 Marketing Material/Misc- $2446.67 | NT Newspapers Government Printing Knotts Cross Resort Mix 104.9 8EAR Gove FM Sun FM/8HA Tennant Creek Training Centre The Arnhem Club |
| Bore Metering in the Top End – Call for volunteers | $12 303.28 | N | February to May 2007 | Newspaper - $7176.07 Radio - $3147.21 Marketing Material/Misc- $1980.00 | NT Newspapers Mix 104.9 SRA Info Technology |
| Bushfires NT Firebreak Awareness campaign | $15 222.12 | N | April to June 2007 | Newspaper - $3303.18 Radio - $4965.84 Television - $6953.10 | NT Newspapers Hot 100 Mix 104.9 Imparja Television Southern Cross TV |
| Cabomba Weed Awareness | $16 323.87 | N | June to July 2007 | Newspaper - $3793.82 Television -$11 719.40 Marketing Material/Other-$810.65 | NT Newspapers Australia Post Channel 9 Exposure Productions Kerry Sharp Southern Cross TV |
| EPA Model Consultation | $13 331.04 | N | June to July 2007 | Newspaper - $8925.85 Marketing Material/Other-$4405.19 | NT Newspapers Government Printing Crowne Plaza Novotel Atrium Darwin |
Last updated: 04 Aug 2016