Department of the Legislative Assembly

Advertising/Information Campaigns

w

WRITTEN QUESTIONS
11th Assembly


03/03/2009

56. Advertising/Information Campaigns

Mr Giles to MINISTER for Planning and Lands

QUESTION
    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 29/12/2009

Legislative Assembly Written Question Number 56 – Advertising / Information Campaigns
Ministerial portfolio: Planning and Lands
January 2007 – December 2007
Name of campaign
Medium ItemCost excl GST
NT Planning Scheme Campaign Duration: Jan 07Newspaper AdvertisingDesign/Placement 2,629.91
Suppliers used:Total2,629.91
Centralian Advocate, Katherine Times, NT News, Tennant & District Times* No formal market resesarch was conducted prior to this campaign
Darwin CBD Urban Planning Forum Campaign Duration: Feb 07 - Aug 07Brochure and Poster PanelsDesign/Printing12,099.55
Suppliers used: First Class in Graphic Design,Dm’s Promotional Products, Shade works Hire,GPT, Holiday Inn Esplanade, NT News, Territory FM, The Exhibtionist, Australia Post, GPO, Hot 100, Mail FastCommunity ConsultationPlanning Forum15,334.33
Newspaper AdvertisingDesign/Placement 4,832.06
Radio AdvertisingDesign/Placement3,068.80
Brochure/Letter box DropPrinting/Delivery3,633.80
Total38,968.54
* No formal market resesarch was conducted prior to this campaign
Bellamack Residential Subdivision: Campaign Duration: Aug 07 - Sept 07NewspaperDesign/Placement 9,609.85
Suppliers used:2 x Pull up BannersDesign/Printing960.00
HMA Blaze, Roka GraphicsTotal10,569.85
* No formal market resesarch was conducted prior to this campaign
January 2008 – December 2008, including costs incurred up to 28 February 2009.
Name of campaign
Medium ItemCost excl GST
Alice Springs Planning for the Future Forum Campaign duration: May 08 - Jun 08Newspaper AdvertisingDesign/Placement 1,006.03
Supplier used: Alice Springs News, Centralian Advocate, DM's Promotional Products, Bellette, A/S Convention Centre, Display BannerDesign/Printing1,057.96
StickersDesign/Printing793.25
Pull up BannersDesign/Printing2,154.03
Community consultationPlanning Forum5,021.68
Web siteDesign1,040.42
Fact sheetsDesign804.06
Total11,877.44
* No formal market resesarch was conducted prior to this campaign
Building Palmerston for the Future Campaign duration: Sept 08 - Nov 08Newspaper AdvertisingDesign/Placement 9,389.08
Suppliers used:Flyer –Letterbox dropPrinting/Delivery19,062.41
Dwn & Palmerston Sun, NT News, GPO, Sprout, The ExhibitionistAdvertisement, FlyerDesign4,317.50
Pull up BannerPrinting1,254.60
Total34,023.59
* No formal market resesarch was conducted prior to this campaign
Old Hospital site Campaign duration: Nov 08Newspaper AdvertisingPlacement4,027.49
Suppliers used:Total4,027.49
NT News* No formal market resesarch was conducted prior to this campaign
Katherine Planning Forum Campaign duration: Nov 08StickersPrinting90.91
Supplier used:Radio AdvertisingDesign/Placement 420.00
GPO, Katherine FM Radio, Katherine Times, NT News, The Exhibitionist, Bellette, DM's Promotion ProductsNewspaper AdvertisingDesign/Placement 1,960.00
Pull up Banner, Display BannerPrinting1,330.00
WebsiteDesign1,130.61
T-shirts/uniformPrinting743.00
Total5,674.52
* No formal market resesarch was conducted prior to this campaign
Total for 2007/2008 up to 28 Feb 2009: 107,771.34
Last updated: 04 Aug 2016