Advertising/Information Campaigns

WRITTEN QUESTIONS
11th Assembly

03/03/2009

56. Advertising/Information Campaigns

Mr Giles to MINISTER for Planning and Lands

QUESTION

For the years 2007, 2008 and 2009:

1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

2. What was the cost of each of these campaigns.

3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER

Answered on 29/12/2009


Legislative Assembly Written Question Number 56 – Advertising / Information Campaigns

Ministerial portfolio: Planning and Lands

January 2007 – December 2007
Name of campaign	Medium	Item	Cost excl GST
NT Planning Scheme Campaign Duration: Jan 07	Newspaper Advertising	Design/Placement	2,629.91
Suppliers used:		Total	2,629.91
Centralian Advocate, Katherine Times, NT News, Tennant & District Times	* No formal market resesarch was conducted prior to this campaign

Darwin CBD Urban Planning Forum Campaign Duration: Feb 07 - Aug 07	Brochure and Poster Panels	Design/Printing	12,099.55
Suppliers used: First Class in Graphic Design,Dm’s Promotional Products, Shade works Hire,GPT, Holiday Inn Esplanade, NT News, Territory FM, The Exhibtionist, Australia Post, GPO, Hot 100, Mail Fast	Community Consultation	Planning Forum	15,334.33
	Newspaper Advertising	Design/Placement	4,832.06
	Radio Advertising	Design/Placement	3,068.80
	Brochure/Letter box Drop	Printing/Delivery	3,633.80
		Total	38,968.54
	* No formal market resesarch was conducted prior to this campaign

Bellamack Residential Subdivision: Campaign Duration: Aug 07 - Sept 07	Newspaper	Design/Placement	9,609.85
Suppliers used:	2 x Pull up Banners	Design/Printing	960.00
HMA Blaze, Roka Graphics		Total	10,569.85
	* No formal market resesarch was conducted prior to this campaign













January 2008 – December 2008, including costs incurred up to 28 February 2009.
Name of campaign	Medium	Item	Cost excl GST
Alice Springs Planning for the Future Forum Campaign duration: May 08 - Jun 08	Newspaper Advertising	Design/Placement	1,006.03
Supplier used: Alice Springs News, Centralian Advocate, DM's Promotional Products, Bellette, A/S Convention Centre,	Display Banner	Design/Printing	1,057.96
	Stickers	Design/Printing	793.25
	Pull up Banners	Design/Printing	2,154.03
	Community consultation	Planning Forum	5,021.68
	Web site	Design	1,040.42
	Fact sheets	Design	804.06
		Total	11,877.44
* No formal market resesarch was conducted prior to this campaign

Building Palmerston for the Future Campaign duration: Sept 08 - Nov 08	Newspaper Advertising	Design/Placement	9,389.08
Suppliers used:	Flyer –Letterbox drop	Printing/Delivery	19,062.41
Dwn & Palmerston Sun, NT News, GPO, Sprout, The Exhibitionist	Advertisement, Flyer	Design	4,317.50
	Pull up Banner	Printing	1,254.60
		Total	34,023.59
	* No formal market resesarch was conducted prior to this campaign

Old Hospital site Campaign duration: Nov 08	Newspaper Advertising	Placement	4,027.49
Suppliers used:		Total	4,027.49
NT News	* No formal market resesarch was conducted prior to this campaign

Katherine Planning Forum Campaign duration: Nov 08	Stickers	Printing	90.91
Supplier used:	Radio Advertising	Design/Placement	420.00
GPO, Katherine FM Radio, Katherine Times, NT News, The Exhibitionist, Bellette, DM's Promotion Products	Newspaper Advertising	Design/Placement	1,960.00
	Pull up Banner, Display Banner	Printing	1,330.00

	Website	Design	1,130.61
	T-shirts/uniform	Printing	743.00
		Total	5,674.52
	* No formal market resesarch was conducted prior to this campaign

Total for 2007/2008 up to 28 Feb 2009:	107,771.34

Last updated: 04 Aug 2016

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Advertising/Information Campaigns