Department of the Legislative Assembly

Advertising/Information Campaigns

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WRITTEN QUESTIONS
11th Assembly


03/03/2009

50. Advertising/Information Campaigns

Ms Carney to MINISTER for Justice and Attorney-General

QUESTION
    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 23/12/2009

Page 4 of 4
Notes:

1. Costs are GST inclusive
2. Costs have been rounded to the nearest dollar
3. “Expenditure Occurred” reflects the invoice date or advertising schedules, not when the invoice was processed
4. Campaign costs do not include public notices issued in accordance with statutory requirements

Financial year 2006 / 2007, costs commencing January 2007

Name of campaign
Item
Company
Medium (if applicable)
Cost
Expenditure Occurred
Breaking the Cycle
(to inform stakeholders and the public about strengthening Community Corrections and the Community Safe NT initiative)
(total $23,486)
Letterbox drop (brochure)GPOBrochure$17, 844March 2007
Fact sheetsGPOFact Sheets$960April 2007
Brochure (reprint)GPOBrochure$4,682April 2007
Market or other research– include month it was undertaken, only include pre-campaign research, not evaluationNiln/aN/AN/A
Crime Victims Services Unit (CVSU)
(to raise awareness of the new victims of crime compensation scheme and the CVSU)
(total $9,013)







CVSU
(cont.)
Radio adsTerritory FMRadio$1,100August 2007
Radio adsSun FM/8HARadio$1,518August – September 2007
Radio adsMix 104Radio$1,641August – September 2007
Press adsKatherine TimesPress$495August 2007
Press adsArafura TimesPress$323August 2007
Press adsNT NewsPress$2,861August 2007
Press adsCentralian AdvocatePress$314August 2007
Press adsTennant & District TimesPress$262August 2007
Press adsKatherine TimesPress$248September 2007
Press adsTennant & District TimesPress$250September 2007
Market or other research– include month it was undertaken, only include pre-campaign research, not evaluationNiln/aN/AN/A

Financial year 2007 / 2008

Name of campaign
Item
Company
Medium (if applicable)
Cost
Expenditure Occurred
Parental Responsibility
(to raise awareness of parental responsibility agreements across the NT)
(total $73,378)



















Parental Responsibility
(cont.)
Letterbox drop (brochure)GPOBrochure$18,791April 2008
Artwork designSproutBrochure, poster$1,600April 2008
PosterGPOPoster$3,471May 2008
Radio adsHot 100/Mix 104Radio ads$5,692May 2008
Radio ads8HARadio ads$543May 2008
Radio ads8HARadio ads$86May 2008
Radio adsSUN FMRadio ads$86May 2008
Radio adsSUN FMRadio ads$1,774May 2008
Radio ad productionCutting EdgeRadio ads$2,871May 2008
Radio adsCAAMARadio ads$132May 2008
Radio adsMix 104Radio ads$1,045June 2008
Radio adsMix 104Radio ads$253June 2008
Radio adsHot 100Radio ads$253June 2008
Letterbox drop (brochure)GPOBrochure$19,160June 2008
TVC productionSimon Says TelevisionTVC$4,929June 2008
TVCCh7 CentralTVC$2,587June 2008
TVCCh7 DarwinTVC$2,231June 2008
TVCCh9TVC$3,759June 2008
Radio adsCAAMARadio ads$1,320June 2008
Radio ad productionCutting EdgeRadio ads$269June 2008
Radio adsHot 100Radio ads$2,526June 2008
Market or other research– include month it was undertaken, only include pre-campaign research, not evaluationNiln/aN/AN/A
Misuse of Drugs Act
(to raise awareness of increased penalties for supplying drugs to Indigenous communities)
(total $30,883)
Radio ads (including Indigenous languages)CAAMARadio ads$7,605June 2008
Radio ads (including Indigenous languages)TEABBARadio ads$8,309June 2008
Radio adsTerritory FMRadio ads$1,958June 2008
Radio adsHot 100/Mix 104Radio ads$6,011June 2008
Radio adsRadio LarrakiaRadio ads$7,000June 2008
Market or other research– include month it was undertaken, only include pre-campaign research, not evaluationNiln/aN/AN/A
Pornography Classification Education
(to raise awareness of the pornography classification scheme in remote Indigenous communities)
(total $26,788)
Storyboard designAdzuStoryboard$3,793February 2008
Storyboard designAdzuStoryboard$1,572February 2008
PostersGPOPosters$3,935May 2008
StoryboardGPOStoryboard$14,100May 2008
PostersGPOPosters$736May 2008
Poster designAdzuPosters$2,652June 2008
Market or other research– include month it was undertaken, only include pre-campaign research, not evaluationThe content of the storyboard was developed in consultation with the Indigenous Men’s Group and was focus tested with this group.StoryboardNilN/A

    Financial year 2008 / 2009, costs incurred up to 13 March 2009

    Name of campaign
    Item
    Company
    Medium (if applicable)
    Cost
    Expenditure Occurred
    Misuse of Drugs Act
    (to raise awareness of increased penalties for supplying drugs to Indigenous communities)
    (total $1,052)
    Press ad layoutBig PicturePress ads$103July 2008
    Press adsArafura TimesPress ads$162July 2008
    Press adsNT NewsPress ads$379July 2008
    Press adsCentralian AdvocatePress ads$243July 2008
    Press adsKatherine TimesPress ads$165July 2008
    Market or other research– include month it was undertaken, only include pre-campaign research, not evaluationNiln/aN/AN/A
    Safe Work Australia Week (SWAW)
    (to raise awareness of SWAW and associated activities)
    (total $3,761)
    StickersStickers & StuffStickers$560October 2008
    StickersStickers & StuffStickers$520October 2008
    Car magnetsStickers & StuffCar magnets$1,180October 2008
    Press adsNT NewsPress ads$903October 2008
    Press adsKatherine TimesPress ads$242October 2008
    Press adsCentralian AdvocatePress ads$356October 2008
    Market or other research– include month it was undertaken, only include pre-campaign research, not evaluationNiln/aN/AN/A
    Last updated: 04 Aug 2016