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Advertising/Information Campaigns

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WRITTEN QUESTIONS
11th Assembly


24/02/2009

58. Advertising/Information Campaigns

Mr Westra Van Holthe to MINISTER for Primary Industry, Fisheries and Resources

QUESTION
    For the years 2007, 2008 and 2009:

    1. What advertising or information campaigns have been undertaken by the Ministerial portfolio. Please provide the name of each campaign and which companies were engaged to undertake the work.

    2. What was the cost of each of these campaigns.

    3. Please advise the months in which the expenditure occurred, the medium that was used for the campaign (TV, Leaflet, Radio) and the amount spent on each medium.

    4. What market or other research was under taken ahead of each campaign, who conducted it, at what cost and when was it undertaken.

ANSWER


Answered on 27/07/2009

2
Primary IndustryFisheriesFisheriesResources
1Equine Influenza – Stock Stand Still / Stand Still Cancelled.
Work undertaken within the Department of Regional Development, Primary Industry, Fisheries and Resources (DRDPIFR).		Recreational Fishing Survey – Recruitment of Surveyors.
Work undertaken by DRDPIFR.		Recreational Fishing Controls – Public CommentOrestruck – China and Japan Investment Attraction Strategy 2007-08 and Bringing Forward Discovery (BFD) 2008-09.
Work undertaken by Adzu and DRDPIFR.
2$10 342$10 768$3797Orestruck $183 231 and BFD $47 576 (Total $230 807)
328 August to 7 September 2007:

Northern Territory News
Katherine Times
Centralian Advocate
Alice Springs News
Jabiru Rag
Tennant Creek Times
Territory Times
Total Press = $4542

Mail out, poster, flyers, artwork, printing.
Total other = $5800

27 November 2008 to 12 March 2009:

Northern Territory News
Sunday Territorian
Katherine Times
Territory Regional
Arafura Times
Total Press = $5068

Mail out, poster, flyers, artwork, pull-ups, printing. Shirts, caps and sandwich boards for surveyors.
Total other = $5700

March 1, 28 and 29 2009

Northern Territory News
Total Press = $3497

Flyers = $300

Expenditure in May and November 2007 and 2008, coinciding with Ministerial and departmental delegations to China and Japan.

Costs as above incurred for:
Design and printing of collateral, translation services, printing (Government Printing Office), websites and Investment alerts, mail out, poster, information sheets.
4No formal market research was conducted prior to this campaign.No formal market research was conducted prior to this campaign.No formal market research was conducted prior to this campaign.All market research done without cost via industry interviews undertaken by departmental staff.
Last updated: 04 Aug 2016
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