Advertising by Agencies
WRITTEN QUESTIONS
8th Assembly
28/10/1997
33. Advertising by Agencies
Mrs. HICKEY to MINISTER for Tourism
QUESTION1. What was the amount of funds spent by your Department on advertising since 1 July 1996.
2. What form of advertising and how much was spent in each category eg, television, print etc.
3. What are the name(s) of advertising agencies or consultant companies used to prepare these advertisements.
4. What was the amount of money spent on advertisements in which the Minister appeared (in the case of television) or his photograph appeared.
ANSWERAnswered on 05/06/98
RESPONSE TO WRITTEN QUESTION NO 33
1. The amount of funds spent by the Northern Territory Tourist Commission on advertising since 1 July 1996 is $7,357,323.
2.
 | | Actual 1996/97 |
| | |
| Advertising Press | Media | 661,391 |
| Production | 47,953 |
| Advertising TV | Media | 1,890,063 |
| Production | 246,661 |
| Advertising Magazine | Media | 1,547,416 |
| Production | 108,902 |
| Advertising Trade | Media | 321,952 |
| Production | 33,497 |
| Advertising Radio | Media | 800 |
| Production | 618 |
| Cinema | Media | 342,325 |
| Production | 80,366 |
| Advertising | Other | 232,496 |
| Advertising Consumer | Media | 859,009 |
| Production | 39,414 |
| Brochures | | 944,460 |
| | |
| TOTAL | | 7,357,323 |
3. Foote, Cone and Belding Pty Ltd (FCB) is the advertising agency contracted by the Northern Territory Tourist Commission for all the print, press and electronic media advertising.
Geoffrey Reed Advertising has been used this financial year for the Tourist Commission’s Territory Connections advertising (NT Specialist Agents).
4. The Minister has not appeared on any advertising produced by the Northern Territory Tourist Commission.
Last updated: 04 Aug 2016